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Papers On Business - Management
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CUSTOMER ANALYSIS: A LITERATURE REVIEW
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This 8-page paper discusses the customer in terms of marketing strategy by introducing consumer models and applying them to real-world situations. Bibliography lists 4 sources.
Filename: MTcusana.rtf
Customer Care in Hospitality
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6 pages. This paper defines the
concept of customer care in the hospitality industry. The focus
is on the importance of hospitality within the context of the
front office, or reception area. The process of creating a
customer care program is discussed as are ways in which it can be
monitored and maintained on a regular basis. Perhaps most
interesting is the fact that as times change so do customer care
aspects; the hospitality industry is one that is constantly
undergoing changes and because of this the training and methods
employed must be kept constantly up to date as well.
Bibliography lists 7 sources.
Filename: JGAcstmr.wps
Customer Loyalty
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This 10 page paper examines the difference between customer satisfaction and customer loyalty. This is achieved by reviewing Jill Griffins book ' Customer Loyalty : How To Earn It And How To Keep It', and comparing this with contemporary theories. The advantages and economic implications are considered in conjunction with the way loyal customers may be found, developed and then retained. The bibliography sites 7 sources.
Filename: TEloyall.wps
Customer Loyalty Defined
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This 4 page report discusses the concept of customer loyalty - what it is, how to get it, and how to keep it. Consumers have varying views on what an ideal relationship consists of and where they will place their loyalties. Whatever definition of customer loyalty is given, a truly loyal relationship is characterized by customers' increasing level of trust. Therefore, trust is a key factor in customer loyalty that allows the marketing professional to better understand the motivation and desires of the average consumer. Bibliography lists 5 sources.
Filename: BWcusloy.wps
Customer Relations Management and Seven Unique Companies
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This
25 page report discusses six separate companies -- American
Airlines, First Union, HP, Amazon.com, HomeGrocer.com,
Dickssupermarkets.com, Webvan.com -- and their understanding,
implementation, and enhancement of Customer Relationship
Management or CRM efforts. Whether it is called customer
relationship management, CRM, or just good business practice
based on common sense, making customers central to immediate and
long-term business action is on the rapid rise. Leading-edge
companies the world over are recognizing that intimate,
one-to-one relationships with their customers are critical to
survival in our increasingly global and competitive marketplace.
Bibliography lists 14 sources.
Filename: BWcrm.wps
Customer Relationship Management
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This 7 page report discusses the what customer relationship management (CRM) is and reviews literature related to the topic. The value of CRM is discussed along with what major factors have to be present for CRM to meet its full potential. Bibliography lists 11 sources.
Filename: BWcrmlit.rtf
Customer Relationship Management Technology
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This 28 page paper considers the technology of Customer Relationship Management (CRM), technology. The paper focuses on the software and technical ability of the systems rather than the business side. The bibliography cites 92 sources.
Filename: TEcrmtec.wps
Customer Relationship Management – A literature Review
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The 5 page paper is a comprehensive literature review of customer relationship management. The paper examines what it is, how and when it can be used and factors that impact on effective implementation. The writer makes use of real cases to illustrate points raised. The bibliography cites 16 sources.
Filename: TEcustrm.rtf
Customer Relationship Management; Long Term Prospects
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This 14 page paper examines customer relationship management and critically analyse how the marketer can prevent the demise of customer relationship management in the future. Evaluating this with examples how to sustain the credibility of relationship marketing for the customer. The bibliography cites 15 sources.
Filename: TEcustrel.rtf
Customer Relationship Marketing
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This 11 page paper considers the role of relationship marketing, how it impacts on companies and their customers and the value it may create. The paper examines this in the context of financial services marketing. The bibliography cites 20 sources.
Filename: TErmarkt.rtf
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