Explaining the Concept of a Buying Center
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This 5 page report discusses the concept of a “buying center.” A “buying center” is, most often, an informal group of employees that represents the different units within the organization. Those people have various roles -- buyers, gatekeepers, deciders, and influencers -- in the purchasing decision process and those roles are likely to vary over time. Bibliography lists 3 sources.
Filename: BWbuying.wps

Explication of a Television Commercial
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This 7 page paper provides a detailed analysis of a television commercial for Ralph Lauren POLO cologne. Signs and symbols are described and presented in the form of a chart. The rest of the paper analyzes the commercial in terms of the signs and symbols and their meanings. Bibliography lists 10 sources.
Filename: SA238RL.rtf

Exploring DVD to Deliver Digital Content to Present to a Business.
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This 40 page paper considers the value of DVD, looking at its benefits over analogue technology and the value it can add. The paper first considers the technical specifications and possibilities of DVD and then look at how DVD may be used by a business, such as in sales presentations or in training scenarios. The bibliography cites 45 sources.
Filename: TEdvdus2.rtf

Export Risks
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This 6 page paper considers the different risks that may be encountered by an exporting business and the strategies that may be utilised so that the risks may be reduced or eliminated. The bibliography cites 10 sources.
Filename: TEexpris.wps

Exporting Biotechnology Equipment from Australia to the UK; A Business Report
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This 9 page report style paper examines the potential market in the UK for high level biotech equipment to access whether an Australian manufacturer should consider exporting to the country. The paper considers the general environment for exports between Australia and the UK and then looks at the sector in more detail to access the potential demand and the current situation regarding existing suppliers and the market structure. The bibliography cites 6 sources.
Filename: TEbioecp.rtf

Exporting Decisions in the Software Industry
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This 45 page paper considers the decision that need to be made in the export industry, using the software industry as a unique example. The first part of the paper looks at the different ways international trade may be increased and the place that exporting has within an international growth strategy, and how it may be used in isolation or with other growth methods. The way exports may be undertaken is considered with reference to the cultural, logistical and legal differences of the different regions is discussed, as well as how the risks and benefits as well as the suitability of the potential export market can be ascertained by the use of business models is also included. The end of the paper outlines some conclusions of best methods to use in order to gain the maximum return for the minimum risk The bibliography cites 39 sources, references are listed at the end of each chapter and not included in the page count.
Filename: TEsofexp.wps

Exporting Paperboard to China
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A 9 page paper discussing advantages and disadvantages of exporting paperboard to China’s many contract manufacturers. The paper uses a budget of $117 million to establish the export function to the point of being operational. Bibliography lists 10 sources.
Filename: KSexPaperChin.rtf

External Analysis of Brazil and Germany
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A 6 page paper discussing conditions within these two nations. Both Brazil and Germany have dynamic economies, though they are distinct from each other in nearly every way imaginable. Innovation is the word in Brazil, in budgeting and encouraging business if not in Brazil-originating technological advance. While Germany is content to remain the stalwart of European economies, Brazil is content with its role as a trend-setter of South America. Bibliography lists 8 sources.
Filename: KSBr-Grmy.wps

External Analysis of Starbuck’s Coffee
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A 5 page paper presenting an external analysis of Starbuck’s, the leading specialty coffee retailer. The paper discusses economic, demographic, sociocultural, political-legal and technological environments as they apply to Starbuck’s, as well as providing information on the company’s leading competitors. Bibliography lists 5 sources.
Filename: KSstarbucks5.rtf

External Influences on the UK Airline Industry
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This 5 page paper considers the political, economic, social and technological influences on the UK airline industry at local, national and global levels. The bibliography cites 6 sources.
Filename: TEpestai.rtf

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