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Papers On Business - Management
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BRANDING, VALUE AND REPUTATION
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This 3-page paper focuses on the question of the value of reputation, particularly as it pertains to branding. Bibliography lists 4 sources.
Filename: MTbrarep.rtf
Branding: Ethical Or Unethical
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A 5 page paper. Are there practices in branding that would be considered unethical? The writer concludes there is at least one practice that fits the criteria. In general, the writer concludes that it is the business practices of the company that can be judged as ethical or unethical. Bibliography lists 5 sources.
Filename: PGbrdet.rtf
Brands, Brand Management, & The Brand Manager System
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A 4 page critique of the entitled article by Low and Fullerton. The article's authors investigated the viability of continuing the brand management system today and in the future. They reached five theses based on a comprehensive historical review of the literature. Their conclusions are discussed. Bibliography lists 1 source.
Filename: brand.doc
Braverman and Skill
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A 9 page paper which discusses the book, "'Labor and Monopoly
Capital: The Degradation of Work in the Twentieth Century" by Harry Braverman in its
approach to the subject of skill in relationship to technology and the workforce.
Bibliography lists 5 additional sources.
Filename: RAbravrmn.wps
Brazil's Economic Infrastructure
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A 5 page paper discussing the ability of banking, transportation systems, telecommunications and electrical power to support further economic activity and growth in Brazil. Businesses contemplating entering any international market for the purposes of both producing and selling specific products within that market must first conditions as they exist in that country. The purpose here is to assess the strength of the economic infrastructure of Brazil and its ability to allow Tyco International Electronics to profitably operate within the country. The paper concludes that Tyco should have little or no difficulty if Brazil continues enhancing its existing economic infrastructure. Bibliography lists 8 sources.
Filename: KSbrazilTyco.rtf
Brazilian Manufacturing Requirements
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A 5 page paper discussing whether product or safety standards will prevent Tyco International Electronics from being able to operate profitably in Brazil. There is no reason that Tyco International should hesitate to enter the Brazilian market; there is no reason for it to be hesitant to place a manufacturing facility there. Government may have some broad guidelines required of the company, but none of those requirements will be of an oppressive nature not cognizant of business needs as well as those of the consumer. Bibliography lists 9 sources.
Filename: KSBraMfgReq.rtf
BREAKDOWN IN COMMUNICATION: A MANAGEMENT REPORT
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This 9-page paper focuses on what can happen when a workforce is not communicated with in terms of an ERP implementation. The paper goes on to analyse the problem and provide solutions. Bibliography lists 10 sources.
Filename: MTcombre.rtf
Breakfast Meeting Marketing
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A 5 page paper in 2 parts. Part 1 discusses the “new” approaches to marketing made possible by advances in technology. The bottom line is that though methods may be new, the old principles still apply. Part 2 discusses issues to consider in organizing a breakfast meeting where marketers can communicate with potential customers face-to-face. Bibliography lists 3 sources.
Filename: KSmktgBrkfMtg.rtf
Brewery Group Denmark Case
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This 8 page paper examines The Brewery Group Denmark: Faxe, Ceres and Thor case study and answers three questions. The first looks at the ways the company has expanding, including the use of exporting, acquisition, joint venture and strategic alliance. The second acquisition considers how the company has chosen to compete using differentiation and first mover advantage. The last part of the paper considers the impact and importance of the company structure. The bibliography cites 6 sources.
Filename: TEBGDenk.rtf
Brewery Group Denmark; A Case Study
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This 8 page paper looks at a case study provided by the student and answers four questions regarding the strategy chosen by The Brewery Group Denmark (BGD) such as what strategies have been used, how, if they are sustainable the quality the leadership and the way the company should develop to remain competitive in the future. The bibliography cites 15 sources.
Filename: TEBrewGD.rtf
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