Make
Your Selection Below:
|
Papers On Marketing Case Studies
Page 28 of 72
|
|
House of Blues' Los Angeles Venue
[ send me this paper ]
A 21 page paper discussing this themed chain in
general, but taking particular note of the Los Angeles location. Peter Morton and Isaac Tigrett
are credited with creating the entertainment-centered restaurant with their early 1970s creation
of the Hard Rock Café, born of combining one pop culture component with another. Twenty
years later, Tigrett created the House of Blues, promoting blues music in seven venues with
restaurants, 20 without. The paper discusses the company, its performance, competitors and
marketing. The paper includes a SWOT analysis. Bibliography lists 16 sources.
Filename: KShouseBlue.wps
How Johnson & Johnson Survived and Thrived After the Tylenol Scares
[ send me this paper ]
This 5 page paper evaluates a case study on the Johnson & Johnson company and the bad publicity it received during several Tylenol scares. Remedies to resolve the marketing problem are presented. The concept of marketing mix is explored. Bibliography lists 5 sources.
Filename: SA211JaJ .rtf
How McDonald's Changes With the Times
[ send me this paper ]
This 6 page business paper looks at McDonald's Corporation, how it began and how it reinvents itself all the time. Recent changes and expansion plans are duly noted. Bibliography lists 5 sources.
Filename: SA347McD.rtf
How the Internet Increases Competition
[ send me this paper ]
The internet has changed the way business takes place. Increased information flow has reduced the inequality or asymmetry if information, resulting in a more competitive environment form many goods. This 7 page paper shows how this has happened with the sale of books and the emergence of companies such as Amazon. Prices have fallen, choice has increased and traditional bricks and mortar bookstores have had to adjust the way they compete. The bibliography cites 8 sources.
Filename: TEbooks1.rtf
How Wal Mart Can Improve Its Image
[ send me this paper ]
This 10 page paper examines Wal Mart and answers questions posed by a student. The focus is on how Wal Mart can improve its image. Many tutorial notes are included to help a student write his or her own paper. A bulleted executive summary is also a part of the paper. Bibliography lists 8 sources.
Filename: SA447Wal.rtf
IBM: Analysis of the 1993 and 1994 Financial Statements
[ send me this paper ]
5 pages in length. Using ratios based on the 1993 and 1994 financial statements, shows how to make an informed decision on financial stability of the organization using such tools as current ratio, profit margin, inventory turnover, debt equity ratio and other ratios and financial analyses.
Filename: JGAibmfswps
IKEA -- The Swedish Furniture Company with Very Different Ideas
[ send me this paper ]
This 8 page
report discusses the Swedish furniture chain IKEA. With the slogan “affordable solutions
for better living,” IKEA appeals to people who understand that functionality has its own
form of beauty and style. The company also explains “ours is not a flashy crusade” in its
“Unboring Manifesto” in which it makes it clear that they understand that people “who
really needed a more beautiful home weren’t able to afford it.” The end result has been a
success story in which one company is able to transcend national boundaries in order to
successfully appeal to a far greater number of consumers. Bibliography lists 4 sources.
Filename: BWikea.rtf
IKEA North America L.L.C. – Marketing
[ send me this paper ]
A 15 page paper that not only addresses issues directly associated with IKEA home furnishings company but also provides explanations of a variety of aspects of marketing. These include: marketing systems and marketing research; internal sources of marketing information; IKEA product differentiation strategies; product life cycle, including explanation of the four stages in the cycle; distribution channels; Online marketing and its values; definition of different terms, such as product hierarchy; the differences in marketing services versus goods; pricing strategies; price elasticity of demand. Bibliography lists 17 sources.
Filename: PGIKEA.rtf
Improving Tourism in London
[ send me this paper ]
An eight page paper which looks at an article from the Financial Times regarding tourism in London and uses the information to suggest ways in which London’s marketing strategies can be improved, and how this will benefit both the UK and foreign tourist.
Bibliography lists 3 sources
Filename: JLlondon.wps
Increasing Gap’s Market Share
[ send me this paper ]
A 5 page paper discussing the decline that Gap, Old Navy and Banana Republic have been experiencing in recent years, for the purpose of analyzing the problems that exist and arriving at possible solutions. Gap appears to have lost its relevance both to teens and their parents, its two primary target market segments. The paper recommends that Gap seek customers’ advice while also working to discover any underlying organizational problems in its design process. Bibliography lists 5 sources.
Filename: KSmktgGap.rtf
The Paper Store Enterprises, Inc. Gladly Accepts:
Request A Free
Excerpt From Any Paper Before Ordering!
Be
sure to also visit:
Term Paper Help On
File, 12000 Papers,
Research Papers Dot Net,
Essay Site, Paper
Geeks, Paper or Essay
Finder, The Essay Page,
Reports and Papers,
Report Finders, 12000
Papers, Real Papers, E
- Coursework, Choose
a Paper,
Pick a Paper, Paper
Download, & Expert
Term Paper Advice
(Click Here For MORE Term Paper &
Research Paper Help Sites!)
|
