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Papers On Marketing Case Studies
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Introducing Scooters to Spain
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A 10 page paper which discusses many concerns and
conditions that need examining when considering how to introduce scooters into Spain.
Bibliography lists 6 sources.
Filename: RAscooters.wps
Iridium LLC's Launch
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A 10 page paper discussing the global telecommunications company's success within one week of the date it began service, making it possible to gain global telephone and paging service through one telephone number. In the planning and building stages from 1987 to 1998, Iridium LLC is the first of six planned global cellular service providers to go operational after getting its network of 66 low-orbiting satellites in place. Iridium begins service with $2.5 billion in debt but great promise for success. The paper provides explanation of general satellite differences, the competition Iridium will face in the future as other companies launch their own services and the relative cost of service. Bibliography lists 12 sources.
Filename: Iridium.wps
Iridium LLC's Launch
[ send me this paper ]
A 10 page paper discussing the global telecommunications company's success within one week of the date it began service, making it possible to gain global telephone and paging service through one telephone number. In the planning and building stages from 1987 to 1998, Iridium LLC is the first of six planned global cellular service providers to go operational after getting its network of 66 low-orbiting satellites in place. Iridium begins service with $2.5 billion in debt but great promise for success. The paper provides explanation of general satellite differences, the competition Iridium will face in the future as other companies launch their own services and the relative cost of service. Bibliography lists 12 sources. Iridium.wpd.
Filename: Iridium.wpd.
JETBLUE -- AN ANALYSIS
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This 8-page paper provides a competitive, marketing and financial analysis for point-to-point, low-cost air carrier JetBlue, based out of New York. Topics discussed include the state of the airline industry, JetBlue's financial situation and possible threats and opportunities. Bibliography lists 5 sources.
Filename: MTjetblu.rtf
Johnson and Johnson: Marketing
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A 5 page overview of Johnson and Johnson, one of the world's largest and most successful health and personal care companies. Outlines the company's international interests and marketing strategies. Bibliography lists 4 sources.
Filename: PPmrkJ&J.wps
Kao Corporation
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A 6 page paper that offers a case study analysis of Kao Corporation. Specifically, the writer investigates the company's attempt to enter the global market by first establishing a presence in the United States and Europe. Thus far, Kao's attempts to do so have not been as successful as the company had hoped. The writer explores some possible reasons for their lack of success. Bibliography lists 5 sources.
Filename: PGkao.rtf
Karen Vincent & Zodiac Corporation
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A 9 page paper discussing the current situation at Zodiac and the opportunities that lay ahead if the company can just stay in business long enough to take advantage of those opportunities. Zodiac is a contract manufacturer
of children’s clothing and is noted for its high quality products. The company is headed by Karen’s self-admitted autocratic father who is not open to Karen’s conviction of the need for a participatory management style, but the company’s primary problems lie with production management incompetencies, falling sales and employee morale while
production costs increase. The company is not yet so far gone that it cannot be turned around; the paper discusses alternatives available to it. No additional sources cited.
Filename: Kvincent.wps
KFC: Doing Chicken Right in the Fast Food Industry
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10 pages in
length. A case study of the KFC fast food chain, with an
executive summary, SWOT analysis, strategies and implementation
strategies.
Filename: JGAkfcfd.wps
Komatsu Case Study Analysis (Harvard Business School)
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This 5 page paper examines a Harvard Business School case study submitted by a student. The case involving the Japanese firm Komatsu is analyzed. This case also involves its competitor Caterpillar. The paper is written in question and answer format.
Bibliography lists 3 sources.
Filename: SA538Kom.rtf
Lancôme; A Marketing Case Study
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This 5 p[age paper answers questions posed by the student regarding Lancôme. The paper includes consideration of Lancôme's target market, the decision making process, VALS categories and different triggers to increase sales. The bibliography cites 4 sources.
Filename: TElancom.wps
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