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Papers On Marketing Case Studies
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Evaluating a Marketing Communications Campaign; Tesco
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Tesco, the UK supermarket, recently launched a television advertisement that told consumers they compared they compared their own prices with those of major competitors, such as Asda and Sainsbury, on their web site. This 3 page paper critically evaluates this as a marketing communications campaign, identifying the likely objectives and how these may have been met. The bibliography cites 2 sources.
Filename: TEtescocom.rtf
Evaluating a Training Manual for Cap-Hays Company
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6 pages in
length. When an employee is faced with the decision of whether
or not to use a training manual such as that one to be used in
the Cap-Hays technical text on Speed Check software, there are
numerous considerations to be made. In some phase of that
particular employee's business function, it takes consideration
in many areas to determine whether or not this is indeed
feasible. Some questions that need to be asked are whether or
not the manual is well-written and easy to follow, thus deciding
if it will indeed be cost-effective for the company; will it be
as efficient or time-saving to have Speed Check after evaluating
the training manual; and will it be negative or positive in terms
of morale or goodwill on all sides. This is a feasibility study
on this problem.
Filename: JGAchays.wps
Evaluation of The Body Shop
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This 5 page paper provides a look at The Body Shop, the European based company that produces lotions and cosmetics. A SWOT analysis focuses on prospects for the company's future. Bibliography lists 7 sources.
Filename: SA118TBS.doc
Evaluation of the Robert Mondavi Corporation (Case Study Analysis)
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This 3 page paper examines the corporation and the dilemma it is faced with in the context of a case study. Recommendations are made. No additional sources cited.
Filename: SA410RMC.rtf
Examining the Health and Beauty Industry in France
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This 9 page paper examines the health and beauty industry in France from the perspective of a new entrant. The macro environment is considered, with influences such as economic, social, political and legal factors. Existing competitors are considered and an outline plan for products, target marketing and pricing strategy is presented. The bibliography cites 8 sources.
Filename: TEheabfrance.rtf
EXAMPLES OF THREE SUCCESSFUL US COMPANIES
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This 4 page paper proifles Coca-Cola, Walmart, and Microsoft for ten year performaces, environmental efforts and product innovation. Bibliography lists 6 sources.
Filename: MBbizbiz.rtf
Expanding Morrison's into Hong Kong
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This 4 page paper considers how the UK supermarket Morrison's might undertake a plan to move into the Hong Kong market using a joint venture and outlining the marketing strategy using the 7 P's model. The bibliography cites 2 sources.
Filename: TEmorrhong.rtf
Expanding Polo Ralph Lauren into Saudi Arabia
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This 9 page paper examines the potential of Polo Ralph Lauren to expand into the Saudi Arabian apparel market. The paper started with a Porters Five Forces analysis and a SWOT analysis of the company and then looks at the macro environment in Saudi Arabia to assess this as a potential market for the company. The paper then suggests a market entry strategy for the company. The bibliography cites 8 sources.
Filename: TEpolosa.rtf
Expansion Strategies of Asda and Waitrose
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This 6 page paper examines how Asda and Waitrose are expanding. The paper uses Ansoff’s matrix to examine the strategies and gives examples of the way the different strategies are seen in both supermarkets marketing and actions. The bibliography sites 8 sources.
Filename: TEwaitro.rtf
Expedia, Travelocity and Orbitz; Web Site Comparison
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This 4 page paper compares three travel web cites, looks at their similarities and differences and how these may be interpreted. The bibliography cites 6 sources.
Filename: TEtravweb.rtf
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