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Papers On Marketing Case Studies
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Harley-Davidson: A Case Study
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7 pages. This case study on the
Harley-Davidson Company will concentrate on a potential problem
the company faces in future sales. The problem will be
identified, and options or solutions discussed. Affordability
and/or resources will be considered as the best option to
overcome the potential roadblock is studied. Supporting data
will be used along with outside resources in order to bring the
case up to date. The summary/conclusion will be based on all of
the above. Bibliography lists five sources.
Filename: JGAharsn.wps
Harvard Case Study: Lenor Refill Package
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A 12 page paper discussing a Harvard Case supplied by the student. Proctor & Gamble have a fabric softener called Lenor in Europe (it is the equivalent of Downy in the U.S.). Sales have declined due to consumers' concerns for the environment, including land fill waste. The writer discusses the issues being faced by P & G and the options to increase sales again. There are three alternatives given in terms of the product and then two alternatives in terms of packaging. These are discussed along with specific questions regarding the case. 1 illustration included. Bibliography lists 3 sources.
Filename: PGlenor.rtf
Have Barclays Bank Succeeded in Differentiating Themselves?
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This 8 page paper critically evaluates the extent to which Barclays Bank has differentiated itself from others in the marketing of financial services. The examination takes place in the context of an article by Birch and Young; "what does cyberspace mean for the financial services industry". The bibliography cites 9 sources.
Filename: TEbarebank.rtf
Heineken's Buckler NA Beer
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A 10 page paper discussing marketing possibilities faced by Heineken in aiding the success of their nonalcoholic beer, Buckler. Heineken's overall goal is to be a European company headquartered in Amsterdam, rather than being a Dutch company that does business in Europe. Buckler has been available in France and Spain as well as the Netherlands since its launch, but Heineken has failed either to take advantage of the much larger markets of Germany and Great Britain, and also has failed to identify Buckler with Heineken. The company is well-respected, and it has taken the stance of throwing out Buckler as a stand-alone brand without benefit of identification with Heineken. The paper recommends that Heineken expand Buckler into Europe's two largest markets and give greater promotional freedom to the operating companies that produce and distribute the formulation. Bibliography lists 1 source.
Filename: Heineke2.wps
Hewlett Packard; Communication with External Parties
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This 4 page paper examined how the well known technology company Hewlett Packard comicalities with the public. The paper looks at different forms of communication, including annual reports and marketing as well as the use of e mail and the internet. The bibliography cites 3 sources.
Filename: TEHPcomm.rtf
High and Low Involvement Purchase Decisions
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This 10 page paper examines the purchase decision of two different purchased. Based ion questionnaires supplied by the student the way the decision were reached when purchasing a cup of coffee and a lap top computer are compared. For each decision factors examined in the paper include needs recognition, the pre purchase search, evaluation of alternatives, the impact of the socio-cultural environment and psychological field, the influence of marketing, the post decision behavior and the differences between high involvement and the low involvement decisions. The bibliography cites 8 sources.
Filename: TEpurcoff.rtf
Hill and Rifkin's Radical Marketing
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This 5 page paper critically reviews the book Radical Marketing by Sam Hill and Glenn Rifkin. The subject of marketing is discussed in depth.
No additional sources cited.
Filename: SA044Rad.rtf
Hillerich & Bradsby: Manufacturer of Louisville Slugger Bats
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10 pages in length. The writer discusses Hillerich & Bradsby, manufacturers of the Louisville Slugger baseball bats, by addressing company history, product marketing, mission statement and goals, employment analyses, product analyses, market position and annual financial statements. Bibliography lists 10 sources.
Filename: TLCslugr.wps
History and Development of International
Communication
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(5 pp) The history of international communication
is as varied as the development of the nations
themselves. The speed of development of all
communications is linked to the economic progress
of that nation. Where once the stories or the
information seemed related to the community, then
the state, and the nation, now, that same
information can be transmitted with electronic
speed to almost any where in the world. Yet are
we all getting the same news? This discussion
will examine the possibility and subsequent
history that will put a different slant on the
"spin" of international communications.
Bibliography lists 3 sources)
Filename: BBprcomm.doc
Home Shopping Network
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This 10 page paper provides an overview of the Home Shopping Network (HSN) and where it is headed. The company is evaluated and compared with Amazon.com. Porter's five forces model is used to evaluate the company. Bibliography lists 12 sources.
Filename: SA037HSN.rtf
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