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Papers On Marketing Case Studies
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Gino, SA: Case Study
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Case Study, Gino SA concerning expansion in China of industrial boiler and burner products by French-owned corporation under the management of David Zhou. Case looks at competition, distribution channel, three-year strategic plan, a specific crisis issue with Feima, and lessons learned. Bibliographys lists 1 source. jvGinoSA.rtf
Filename: jvGinoSA.rtf
Global Marketing; A Case Study
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This 7 page paper looks at how an international company's marketing strategy. The company chosen is Rebook, the sports wear companies that competes head to head with Nike. The first part of the paper examines the level of customization the company has chosen to adapt with the second part of the paper analyzing the reasons for this choice and assessing the level of success. A comparison is made with Nike's standardization strategy. The bibliography cites 8 sources.
Filename: TEreebok.rtf
Gordon's Gin; International Marketing
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This 11 page paper examines the Gordon's Gin brand, based on a case study provided by the student. The paper looks at the aspects if international marketing that the company needs to consider, such as the role of international marketing, a SWOT analysis, segmentation, target markets, positioning, market selection and strategy, competitive advantage, marketing communication and distribution issues. The bibliography cites 7 sources.
Filename: TEgordongin.rtf
Growing the WNBA's Brand
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A 5 page paper discussing marketing the Women's
National Basketball Association's acceptance and growing its brand. Many of the WNBA
players differ from other women only in the fact that they play basketball for a living. The
WNBA has thrived on its grass-roots characteristics and it should work to preserve them.
Players generally are unable to stage dunks and other dramatic maneuvers and so
concentrate on solid skills that many of the men's teams have lost. In this respect, WNBA
teams can build appreciation among male fans as well. Teams and the national organization
need to use both approaches in their marketing efforts. Includes a SWOT analysis.
Bibliography lists 7 sources.
Filename: KS-WNBA.rtf
Guarding the Flank in a Price War
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A 5 page paper answering specific questions about a price war among grocery chains in Quebec in 1983. The price war came about as a result of a marketing research effort, and taught as many lessons about the usefulness of marketing theory in real-world application as it did Steinberg’s ability to affect the local grocery market in a short time. No sources listed.
Filename: KSeconPriceWar.rtf
Gucci
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This 43 page paper is an in-depth examination of the Gucci group. The paper begins with the history of the company under the guidance of Guccio Gucci and the way it developed after his death in 1953. The paper looks at the fall of the company and its recovery under Dominico De Sole and Tom Ford. The paper then examines the current position of the company, including the strategic alliance with PPR and the strategies that have been used by the company. This includes how it markets its products, the product mix using the BCG matrix, the role of acquisition and finally a financial analysis to ascertain the impact that the strategies of the last few years had had on the company’s performance. The bibliography cites 41 sources.
Filename: TEgucci1.rtf
Haagen-Dazs Marketing Analysis
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An 8 page paper. While most ice cream companies market their product to children, Haagen-Dazs has always targeted the adult market. As one writer said: "Haagen-Dazs transformed a stagnant and declining market dominated by established brands with little or no interest in innovation by extending the appeal of a product that was once just a children's treat to become an adult indulgence." This essay provides a short background discussion of the company, including the recent sale to Nestle. The essay includes discussions about Haagen-Dazs use of the 4Ps, market segmentation, competitive advantage and innovative marketing techniques. Bibliography lists 11 sources.
Filename: PGhaadaz.rtf
Harley Davidson Motorcycles: The “Bad Boy” Image Verses Fact
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A 9 page history of the emergence of Harley Davidson motorcycles and the culture which they have spawned in the U.S. Contends that despite the “bad boy” image these motorcycles are associated with the contemporary Harley owner is more often a businessman, doctor, or lawyer than they are a “gang” member. Provides statistics to back this contention up. Bibliography lists 10 sources.
Filename: PPharley.wps
Harley-Davidson / A Look Back At Marketing Strategies In 1977
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This 10 page paper reviews the Harley Davidson motorcycle company. A brief history of the company is offered, followed by the slump it experienced in the mid-1970s when Japanese manufacturers flooded the American market with their products. Recommendations for actions Harley-Davidson could have taken in the late 1970s are offered. Two tables are provided. No sources cited.
Filename: HDav.wps
Harley-Davidson Case Study
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6 pages. This interesting case study on the Harley Davidson Motor Company includes a comprehensive analysis, key issues raised in light of the analysis, a SWOT analysis, potential strategies for the company and suggestions concerning the market segmentation and targeting.
Bibliography lists 6 sources.
Filename: JGAhrlyd.rtf
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