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Papers On Marketing Case Studies
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Federal Express Case Study
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7 pages. This is a case study of Federal Express that critiques Federal Express' business and quality management as well as their vision and mission statements, and the competitive field in which Federal Express works. Bibliography lists 6 sources.
Filename: JAfdexps.rtf
Fiber Product Design
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Considering cost, ease of production, environmental safety and renewable access, the best alternative for floor covering in the future may well be hemp, or cannabis sativa. It has many of the same qualities that make sisal, also a hemp, a viable alternative as well as the added merit of meeting geographical growth requirements within the United States, which would provide further economic incentive. Political deterrents and the lack of processing facilities prohibit the growth of this particular market at this time but these are obstacles easily overcome when considering the benefits. This 13 page paper explores the alternatives in natural fibers, including sisal and hemp, for use in producing an economical, environmentally safe and aesthetically pleasing alternative to synthetic fibers for use as floor coverings. Bibliography lists 8 sources.
Filename: KThempru.wps
Film Review & Critical Analysis of "Raging Bull"
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A 2 page paper which reviews and provides critical analysis of Martin Scorsese's 1980 film, "Raging Bull." Bibliography lists 1 source.
Filename: TGragbul.wps
Financial Times Lifecycle
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This 11 page paper looks at the UK newspaper The Financial Times ad considers its development though to the current maturity stage of the product lifecycle. The paper looks at strategies which have been followed in the past and the strategies that should be followed of the paper is to survive the current market condition before the level of decline becomes unstoppable. The bibliography cites 10 sources.
Filename: TEFTlifec.rtf
Finding a New Product and Marketing it
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This 21 page report style paper looks at the company DaimlerChrysler and looks at a way in which the company may seek to improve their current position by introducing a new product line; a motorbike. The report looks at the current market conditions and competitors as well as their own potions, and after this a marketing strategy is developed to launch and market the product. The campaign looks at the 4 P's and also includes sample cash flow forecasts and 4 graphs. The bibliography cites 10 sources.
Filename: TEmotbik.wps
Finding the Right Price at Alma Products
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A 4 page breakeven analysis for a new charcoal starter product offered by Alma Products. Alma’s principals are not overly concerned with making a profit during the first year, but neither should the company sell the product for a low price at the outset only to raise it later. The paper recommends prices at which retailers and mail order houses should sell the product. Bibliography lists 3 sources.
Filename: KSacctBrkevnAlma2.rtf
Finding the Right Price at Alma Products
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A 6 page breakeven analysis for a new charcoal starter product offered by Alma Products. Alma’s principals are not overly concerned with making a profit during the first year, but neither should the company sell the product for a low price at the outset only to raise it later. The paper recommends prices at which retailers and mail order houses should sell the product. Bibliography lists 3 sources.
Filename: KSacctBrkevnAlma.rtf
Five-Year Marketing Plan: Home Depot Inc.
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This 16 page paper presents a marketing plan for the named company. Home Depot Inc. is the largest home improvement chain in the world and the second largest retailer (after Wal-Mart) in the United States. The company has historically offered a vast array of home and garden improvement products at the lowest cost possible with the best customer service. In recent years, its customer service has declined dramatically. This paper presents a market analysis that includes a company profile, industry analysis, analysis of the competition, a SWOT analysis of the company, mission, financial and nonfinancial goals, target markets, customer analysis, expanded services, marketing mix (4Ps), selected financial data, and a marketing plan with five-year financial projections and the five-year implementation plan. 3 Tables are included. Bibliography lists 15 sources.
Filename: PGhmdpo.rtf
Following the Chain of Command (Case Study Analysis)
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This 8 page paper evaluates a case study submitted by a student. The case study involves an airline where protocol was broken and some of the managers were demoted as a result of a loss of cargo. The outcome of the case is discussed in depth. No bibliography.
Filename: SA347air.rtf
Forte Hotels, Branding, and Possible Future Markets
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This 12
page report discusses the United Kingdom’s hotel chain known as
the Forte Hotels Group. The Forte Hotel Group includes Le
Meridien, Trusthouse, Posthouse and Heritage hotels around the
world and is the United Kingdom’s leading hotel group with 300
properties representing 30,000 rooms. The company employs
approximately 47,000 people throughout the world
(forte-hotels.com). Sixteen of the hotels are in London alone.
In fact, Forte’s Trusthouse properties alone number over 200
hotels in Britain. The hotel industry is a notoriously
troublesome realm in which to truly prosper requires the
establishment of a clear identity. “Branding” has proven itself,
time and again, to be an important component in the overall
marketing mix of the “hospitality” industry. Bibliography lists
7 sources.
Filename: BWforte.wps
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