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Papers On Marketing Case Studies
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Evaluation of the Robert Mondavi Corporation (Case Study Analysis)
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This 3 page paper examines the corporation and the dilemma it is faced with in the context of a case study. Recommendations are made. No additional sources cited.
Filename: SA410RMC.rtf
Examining the Health and Beauty Industry in France
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This 9 page paper examines the health and beauty industry in France from the perspective of a new entrant. The macro environment is considered, with influences such as economic, social, political and legal factors. Existing competitors are considered and an outline plan for products, target marketing and pricing strategy is presented. The bibliography cites 8 sources.
Filename: TEheabfrance.rtf
EXAMPLES OF THREE SUCCESSFUL US COMPANIES
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This 4 page paper proifles Coca-Cola, Walmart, and Microsoft for ten year performaces, environmental efforts and product innovation. Bibliography lists 6 sources.
Filename: MBbizbiz.rtf
Expanding Morrison's into Hong Kong
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This 4 page paper considers how the UK supermarket Morrison's might undertake a plan to move into the Hong Kong market using a joint venture and outlining the marketing strategy using the 7 P's model. The bibliography cites 2 sources.
Filename: TEmorrhong.rtf
Expanding Polo Ralph Lauren into Saudi Arabia
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This 9 page paper examines the potential of Polo Ralph Lauren to expand into the Saudi Arabian apparel market. The paper started with a Porters Five Forces analysis and a SWOT analysis of the company and then looks at the macro environment in Saudi Arabia to assess this as a potential market for the company. The paper then suggests a market entry strategy for the company. The bibliography cites 8 sources.
Filename: TEpolosa.rtf
Expansion Strategies of Asda and Waitrose
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This 6 page paper examines how Asda and Waitrose are expanding. The paper uses Ansoff’s matrix to examine the strategies and gives examples of the way the different strategies are seen in both supermarkets marketing and actions. The bibliography sites 8 sources.
Filename: TEwaitro.rtf
Expedia, Travelocity and Orbitz; Web Site Comparison
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This 4 page paper compares three travel web cites, looks at their similarities and differences and how these may be interpreted. The bibliography cites 6 sources.
Filename: TEtravweb.rtf
Famous Amos / Case Study
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This 4 page paper explores the fate of Famous Amos' chocolate chip cookies. The paper provides an overview of the company, an analysis of the problems and recommendations as to what Amos could have done to assure long-term success. Bibliography lists 1 source.
Filename: Amos.wps
FARAC; A Marketing Case Study
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This 8 page paper uses information provided by the student to write a report indicating what a new product is, who the target market are and how the marketing has been designed to communicate effectively with that market. The paper includes a description of the product; a food preparation device, and looks at the use of colour, fonts, photographs and style to achieve the goals. The bibliography cites 5 sources.
Filename: TEfarac1.rtf
Fast Food Industry
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A 15 page paper that provides an overview of the fast food industry. The paper includes: executive summary, history of the fast food industry beginning with White Castle in 1916, the key players today, major success and growth factors, financial data, trends, such as multi-branding, and the future prospects for the industry, and an analysis. Bibliography lists 12 sources.
Filename: PGfstfd.wps
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