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Papers On Marketing Case Studies
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Designing an Advertisement
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This 10 page paper looks at how a advertising message can be converted into an advertisement. Using Absolut Vodka as an example, the paper designs a full television advertisement and then shows how this is designed to maximise impact in terms advertising theory. The bibliography cites 10 sources.
Filename: TEaddesign.rtf
Developing a Direct Marketing Strategy This
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16 page paper considers the way in which a UK company; the AA, can reach targets for increased sales to existing customers, increased customer retention and increase the customer base through direct marketing. The strategy recommended makes use of customer relationship marketing and an holistic approach to the different selling mediums and customer contract points. The bibliography cites 17 sources.
Filename: TEAAdmer.rtf
Developing a Marketing Campaign; A Case Study
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This 10 page paper designs a marketing campaign for a student health clinic that is to be held once a week in a rural school. The paper considers the service and the target market as well as the budget, then using marketing theory and the way it has been applied by commercial companies to a similar target to develop a hard hitting and effective campaign. The bibliography cites 6 sources.
Filename: TEdocshp.rtf
Developing a Marketing Plan for P&O Ferries
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This 7 page paper looks at the company P&O Ferries in order to develop a marketing campaign. To undertake this the paper first considers P&O’s recent financial performance, undertakes a SWOT analysis and looks at the markets a whole. Then a three year marketing plan outline is developed taking the factors already outlines into consideration. The bibliography cites 8 sources.
Filename: TEPandOf.rtf
Developing a Marketing Plan; A Practical Demonstration
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This 7 page paper look at how a small company may develop a marketing campaign in order to compete with larger and more financially strong companies. The paper uses the example of a small book shop and puts forward the suggestion of a campaign with an explanation on the reason why certain measured are advocated. The bibliography cites 5 sources.
Filename: TEbooksh.rtf
Developing a New Marketing Strategy for Guess? Inc.
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This 3 page paper develops a new marketing strategy for the fashionable clothes retailer Guess? Inc.. The paper starts by defining the market and the developing a campaign that will appeal to this market and then conducts a SWOT analysis on the plan. The bibliography cites 3 sources.
Filename: TEguess1.rtf
Developing a New Marketing Strategy for Swatch
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This 7 page paper develops a new marketing plan for Swatch which will compliment the current market position of the product but increase sales. The paper defines the market and then uses the 4 P’s pf product, price, placement and promotion to determine areas that require attention. The promotions section makes specific suggestions for long and short term marketing campaigns and activities. The bibliography sites 8 sources.
Filename: TEswatcmk.rtf
Developing a New Product Line for a Supermarket
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This 12 page paper examines how a new product line for a supermarket may be identified and then launched, The paper, using Asda, a UK supermarket chain owned by Wal-Mart, may under take this. The process begins with considering the position of the company, their target market and who their customers are. A SWOT analysis is used to examines the current situation, this along with examination of their market position leads to the advice that life insurance may be a logical brand extensions. The issues of brand extension are also covered and a PEST analysis is then conducted to test proposal before recommendations are made. The bibliography cites 10 sources.
Filename: TEasdanp.rtf
Developing a Web Page for “Eyes R Us”
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This 12 page report
discusses the processes involved in the creation of a Website
for an organization called “Eyes R Us.” From designers to
dentists to dairy farmers, small-business owners are finding
that the Web is an affordable and effective way to promote
their products and services. Equally important to know with
some degree of certainty whether or not a company’s
prospective clients go on the Web to research and buy products
and services. With the proliferation of software tools
promising an easy-yet-professional-looking site in just a
matter of hours playing on the home computer, it is easy to
assume that there is no reason to hire an expensive
“webmaster” or developer to create a site. The keys to
successful Web marketing include planning for costs,
developing a concept, and product positioning . . . as well as
a great Web site. The author of this paper clearly advocates
outsourcing the process. Bibliography lists 8 sources.
Filename: BWeyerus.wps
Development of a Marketing Plan
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This 8 page paper is a case study in developing a marketing plan for a specific product. This case looks at electrical fencing and suggests a campaign including television and press designed to take advantage of the psychological aspects of marketing messages. The bibliography cites 4 sources.
Filename: TEmarfnc.rtf
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