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Papers On Marketing Case Studies
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Apple Computer Catching Up?
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A 10 page paper discussing Apple’s past performance and future outlook. Apple risks falling into total irrelevance in the personal computer market, particularly after the failure of the last few products it attempted to introduce. The line of “i” products have been well received among devotees, but they have not crossed many lines into Wintel territory. Apple will need to enhance its relevance in today’s market if it will break free of the niche label. Alternatively, Apple does very well as a niche player. It can be the best and be the leader there, and it likely should consider remaining there. Includes Five Force and SWOT analysis. Bibliography lists 7 sources.
Filename: KSappleFin.rtf
Apple Computer: Marketing Audit
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A 20 page paper. This research paper offers a marketing audit of Apple Computer Inc., therefore, it includes numerous different sections that include but are not limited to: microenvironment; task environment; marketing productivity; marketing function analysis; marketing strategy, marketing organization and marketing systems. Within each major heading, there are a number of subheadings. Bibliography lists 19 sources.
Filename: PGaple.3.wps
Apple Mac Computer And Marketing Strategies
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A 25 page paper. Apple Computer and Microsoft Corporation were founded during the same time period. During the time the Mac was being designed, Jobs showed the design to Gates for the purpose of Microsoft developing software for the Mac. That started a chain of events that led to hostility between these two companies. It had to do with the Mac OS, a graphical user interface. The focus of this essay is Apple's marketing strategies but in order to understand them, it is necessary to look at how Apple evolved and what role Microsoft played in that evolution. Apple's strengths are identified and compared against marketing campaigns to determine if the ads reflect the strengths. It is concluded that Apple needs to do some things differently if they hope to recapture a greater market share in the PC market. Written like a thesis, the essay also includes an abstract, research objectives, research methodology, procedures, findings and conclusions. Bibliography lists 25 sources.
Filename: PGmac04.rtf
Apple Mac Versus Dell Marketing
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This 3 page paper compares the marketing strategies for Apple computers and Dell computers. Bibliography lists 4 sources.
Filename: PGdlmc.rtf
Apple; Marketing and Organization
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This 3 page paper looks at the way that Apple markets itself, considering iMacs as well as iPods and iTunes. The paper is written as bullet points and is suitable for use preparing a presentation. The bibliography cites 2 sources. The bibliography cites 2 sources.
Filename: TEapplemark.rtf
Apple; Marketing and Organization
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This 3 page paper considers how Apple markets itself and the way this has adapted sand evolved over time, including the impact of iPods and iTunes and the support of the organizational structure e for the strategies employed. The bibliography cites 3 sources.
Filename: TEapplemark1.rtf
Applying Sales Management Principles: Gateway Inc.
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An 11 page paper. This essay presents a sales plan for Gateway, Inc., which is the #2 direct marketer of personal computers. Topics include: description of Gateway, Inc, including their vision and philosophy; selected fiscal data; marketing mix (4Cs); competition; fiscal comparison with primary competitor; competitive environment; goals; marketing strategies; sales plan monitoring and controlling; summary and conclusions. 2 tables are included. Bibliography lists 12 sources.
Filename: PGgate.doc
Article Review / Sales Achievement
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1 page review of a Sales & Marketing Management article entitled "Ensuring Excellent Selling," in which the author discusses the habits and techniques of Sales Force award winners. No Bibliography.
Filename: Salesart.wps
Assessing a Marketing Campaign
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In 2005 the UK Conservative party launched part of there political campaign as an attack on the government management of the health service. This 3 page paper assesses the marketing communications campaign, identifying the likely marketing communications objectives for the campaign and discussing how these objectives may be evaluated. The bibliography cites 2 sources
Filename: TEmarcons.rtf
AT&T WIRELESS AND SWOT
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This 3-page paper offers a SWOT analysis for AT&T Wireless. Also included is a SWOT matrix on the company. Bibliography lists 2 sources.
Filename: MTattwir.rtf
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