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Papers On Marketing Case Studies
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DDB Needham Worldwide Communications Group
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An 11 page evaluation of marketing prowess and talent in the United States' largest advertising agency in the United States. This marketing case study contains a thorough analysis and all points are well-supported with citations and bibliography listing 11 relevant sources.
Filename: Ddbneedh.wps
De Beers; A Case Study
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This 5 page paper looks at the De Beers “Supplier of Choice” campaign and the way that the forevermark has been developed in order to create a branded image in the diamond industry, The writer considers the way the competition may react and the strategies that the company has and should follow given the current increasingly competitive market conditions. The bibliography cites 3 sources.
Filename: TEdebeer.rft
Dell Computer And Distribution
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A 5 page paper. Dell Computer was the first PC manufacturer to utilize direct sales channels - from manufacturer to end user with no 'middle-men.' It revolutionized the way computer companies do business. This paper discusses this practice, including the revenue Dell realizes from just their Internet sales channel. Bibliography lists 5 sources.
Filename: PGdell3.wps
Dell Computer Corporation Marketing
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A 10 page paper that investigates Dell's marketing efforts. Following a brief introduction to the company, including market share data, the writer discusses Dell's success using the Internet as their "store." The marketing mix is then discussed using a modification of the 4Ps called the 4Cs. Bibliography lists 14 sources.
Filename: PGdellmk.rtf
Dell vs. Gateway: How Dell Captured the PC Market
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This 5 page paper provides an overview of Dell and Gateway. Attention is paid to e-commerce and the role it has played in marketing. Reasons why Dell is number one are explored. Bibliography lists 6 sources.
Filename: SA306DvG.rtf
Dell's E-Commerce Strategy
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This 5 page paper provides an overview of Dell and how the company has risen to the top of an industry. Its strategy is assessed and used as an example.
Bibliography lists 4 sources.
Filename: SA110Del.wps
DELL, HEWLETT PACKARD AND ANALYSIS
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This 20-page paper takes the problems of fictitious CompuCorp and discusses ways in which it can implement e-business/e-commerce strategies by examining computer PC giants Dell and HP. SWOT analysis of Dell and HP lead to recommendations for CompuCorp. Bibliography lists 13 sources.
Filename: MTdelhew.rtf
Dell; The Information Needed to Develop a Marketing Plan
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This 6 page paper undertakes a situational analysis of a company in order to show what information is needed in order to develop a marketing plan and how that information will identify the most feasible strategy. The paper then looks at what this strategy should be, how it should be implemented and the consequences of not implementing it. The bibliography cites 6 sources.
Filename: TEdellmk.wps
Delta, American & United / Marketing Strategies In A Competitive Era
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A 10 page paper that provides an overview of the major elements of each of these three airlines and compares their approaches and success. Bibliography lists 11 sources.
Filename: Delamun.wps
Demographics of Bellingham, Washington
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5 pages in length. In
order to open a new business that will become a successful
entity, one must first consider the demographics of the given
area, and whether the population warrants a business of the type
the entrepreneur intends to begin. The focus of this paper is a
case study on opening a bookstore in Bellingham, Washington, and
whether the demographics of the area warrant such a business will
be viable. Bibliography indicates one source.
Filename: JGAbksts.wps
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