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Papers On Marketing Case Studies
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Columbia / HCA Corporation -- The Marketing of Healthcare
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An 8 page paper focusing upon the marketing of managed health care, with emphasis on the nation's largest provider of such services, Columbia/HCA. The company covers all the bases: they own hospitals, psychiatric treatment centers, pharmacy benefits services and have a rapidly growing home health care service. While other such managed health care companies operate with a regional focus, Columbia/HCA's geographic focus is that of the entire country. Bibliography lists 9 sources.
Filename: Colhca.wps
Commercial Success; The Dichotomy of a Radio Station
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This 5 page paper looks at the commercial problem of running a radio station. The revenue is gained from advertisers, but it is the gaining of listeners that will attract the advertisers. The paper consider the options and the problems using a case study provided by the student.
Filename: TEradios.wps
Commodore International: Case Study
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This 8 page paper analyses a case study scenario provided by the student. The time is the early 1990s when Commodore International's Amiga computers offered multimedia capabilities with exceptionally good graphic integration. The computers were popular in Europe but not in the U.S. This essay includes: problem definition, alternative solutions, critical success factors, evaluation of the problem and a conclusion. No Bibliography.
Filename: PGcomdRv.rtf
Communication and Marketing in a SME
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This 20 page paper in written in two parts using a UK small to medium sized enterprise (SME)with less than 200 employees; Hotel Chocolat. The first part of the paper examines the communications strategy used by the business. The second part of the paper examines the marketing strategy ad includes a SWOT analysis and consideration of the product mix. The company used as an example is a company that specialises in premium quality chocolate and confectionary using the internet and mail order as the main channels of distribution. The bibliography cites 20 sources.
Filename: TEhotelchoc.rtf
Communication in Marketing
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This 10 page paper considers the way that a company uses the idea of communication in its' marketing. The writer uses the five communication effects and applies them to the automotive industry, using the Mercedes-Benz ML model as an example. The bibliography cites 9 sources.
Filename: TEcommar.wps
Communication in Marketing
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This 14 page paper considers the statement that all marketing communications should be 1) clearly positioned, 2)directed to a particular target market, 3)created to achieve a specific objective and 4)undertaken to accomplish the objective within budget constraints. This is considered with reference to two pharmaceutical companies; Proctor and Gamble Pharmaceutical and Johnson and Johnson. The bibliography cites 11 sources.
Filename: Tecmctnm.rtf
Communication in Retail Sales and Marketing
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An 8 page overview of the importance of communication in retail sales and marketing. Utilizes a fictional business plan to outline the aspects of communication which come into play in defining a market and effectively targeting that market through an advertising campaign. Bibliography lists 6 sources.
Filename: PPbusCom.rtf
Company Report; The Gap Inc and the Subsidiary Business Unit ; Old Navy
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This 6 page paper considers the position of Gap Inc. and its;' past and current performance and strategies before considering the position and role of its strategic business unit Old Navy, along with its' past performance and strategies for growth. The bibliography cites 5 sources.
Filename: TEgapinc.rtf
Computer Service in UK
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6 pages. In outlining a plan to market
specialty software services for small business as well as
research and collecting useful information, ours will be a
business to business enterprise, as the intent is to market the
software to those businesses most in need of this service. By
examining the specialty software and determining which business
can most benefit and at the same time are in the greatest need of
it, we will be most efficient in our efforts. We will determine
who to market to, how to market the software, and what our
realistic expectations can be. Bibliography lists 6 sources.
Filename: JGAcsnuk.wps
Consumer and Commercial Marketing
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This 11 page paper considers the different ways in which commercial, business to business, marketing looks to communicate their message through marketing in comparison with a consumer marketing campaign. The paper has a brief introduction and then examines two companies and their marketing focus and strategy to demonstrate the similarities and the differences. The companies chosen for this are IBM and Nokia. The bibliography cites sources.
Filename: TEIBMnok.wps
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