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Papers On Marketing Case Studies
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Case Study in Critical Thinking
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This 6 page paper provides a case study of an assistant to a CEO who has to compose an outline for a public relations speech for the CEO. The scenario involves a hospital that is losing money. The course of action that the CEO should recommend is the basis for this paper. No bibliography.
Filename: SA312FEH.rtf
Case Study on Dakota National Air
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10 pages. This case study looks into building electronic marketing capability for a specialty airlines that gives air tours from two to fourteen days. Dakota National Airlines will choose an option that is best for their particular situation and comments will be made on the advantages and disadvantages of choosing this particular method of marketing their services. Bibliography lists 11 sources.
Filename: JAdakair.rtf
Case Study on Gerber in Poland
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5 pages in length. In 1991, one
way in which the owners of the Gerber Products Company could
consider expanding their business was to consider globalization.
At the time, there was a food processing company in Poland named
Alima S.A. All Gerber would have to do is to boost its sales
and refurbish the aging plant. However, there are many factors
to consider when considering globalization. This paper will
focus on several of those factors and the student can base a
decision from the facts presented within.
Filename: JGAgrber.wps
CASE STUDY – THE PAPERLESS SOCIETY
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This 10-page paper focuses on communications difficulties between a company's headquarters in and branch offices. In this case, the company in question is BIC a fictitious investment brokerage firm that has been struggling with issues of lost documents and employee refusal to use the newly developed ERP system. The paper focuses on offering the problem and proposing solutions.
Filename: MTpapcas.rtf
Case Study: Coral Divers Resort
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5 pages in length. This is an excellent example paper that can be applied to any business. Analyzes the strategy to improve the profitability of the Coral Divers Resort. Executive summary makes recommendation based on an industry wide study. The paper explains how by enhancing assets that are already in place and doing an efficient and well thought out advertising campaign, Coral Divers Resort can increase profits dramatically within a relatively short timeframe. This comprehensive paper includes graphs for financial analysis.
Filename: JGAcoral2.rtf
Case Study: Not-for-proft Organization
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This is a proposed case study designed for an NPO that includes a 1-page outline, introduction, background, analysis, and solution. Focus is on the issue of employee retention, so NPO organizational structure and management is a focus. Bibliography lists 2 sources. JVcasebu.rtf
Filename: JVcasebu.rtf
Case Study: Perot and General Motors
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5 pages. This is an invaluable case study analysis of the merger of Perot's EDS Company and General Motors. There are several key topics in this paper including why GM bought out Ross Perot and why the merger should not have taken place at all. Perot and Smith were not able to accomplish the changes they set out to accomplish with the merger and this paper goes into the reasons for that.
Filename: JGAperot.rtf
Case Study: Pfizer
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8 pages in length. The writer discusses Pfizer's animal health products as they relate to the declining ranching industry and the need to refurbish the company's segmented marketing approach. No bibliography.
Filename: TLCPfizr.rtf
Case Study: Texas Instruments
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5 pages in length. Responsible for the vast expansion of semiconductors in the latter part of the twentieth century, Texas Instruments helped implement a significant change in the process of education. Primarily a geophysical exploration company in the early 1950s, Texas Instruments ultimately modified its overall direction to include semiconductor technology, an up and coming development that enabled the company to be one of the first to create a completely transistor radio. This step led to another and another until Texas Instruments was considered the leader of manufactured integrated circuits. The vast growth within the global electronics market, for which Texas Instruments helped to clear a pathway, proved highly successful for the company; as the 1970s approached, Texas Instruments had cornered the market with regard to user-end products. No bibliography.
Filename: TLCTexIn.wps
Catatech Case Analysis
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A 3 page research paper that offers a hypothetical case study in which the writer proposes arguments to persuade the company's CEO for a greater Internet presence. The writer discusses obstacles and benefits of e-commerce. Bibliography lists 2 sources.
Filename: khcata.rtf
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