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Papers On Marketing Case Studies
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Case Analysis: White Castle
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A 5 page paper. Using a case study provided by the student, this paper provides an analysis of White Castle System, Inc, the first fast food hamburger company. The paper is divided into sections: introduction and background of the company, characteristics of the company and the industry, future marketing, SWOT, and recommendations. Bibliography lists 4 sources.
Filename: PGwhtcas.rtf
Case Study Analysis (Ford Corporation)
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This 5 page paper examines a case study on the Ford Corporation. Whether the firm should go ahead with technological changes or stay the same is at the crux of the discussion. Ford is compared with Dell. Bibliography lists 3 sources.
Filename: SA411Frd .rtf
Case Study Analysis -- The Campbell Soup Company
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This 6 page
report discusses the Campbell Soup Company and its leaders. The
Campbell’s Soup Company is one of America’s best-known companies
producing what is, for most Americans, a very common item in the
local grocery store and on the kitchen shelf. As Gamble and
Thompson point out, in 1998 the Campbell Soup Company “was one of
the world’s leading manufacturers and marketers of branded
consumer food products with approximately 24, 250 employees,
total revenues of $6.7 billion, 36 manufacturing plants in ten
nations, and over 2,000 products on the market.” The three CEOs
of the company since 1978 have each made significant, albeit
radically different, contributions to the well-being of Campbell.
Bibliography lists one source.
Filename: BWcampbl.wps
Case Study Analysis of Ben & Jerry’s
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Ben & Jerry’s board is being slowly eroded in terms of morale and turnover due to a policy established by Ben Cohen and Jerry Greenfield when they established the company in 1977. This policy was established by the co-owners who believed that all corporations had social responsibility to the people and communities around them. The purpose of the 5 to 1 Ratio policy.... Explored are: key management, competitive situation, external environment, problem, options, recommended solution, and overal evaluation. jvBnJcs.rtf
Filename: jvBnJcs.rtf
Case Study Analysis: Bubbles and Doughit
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5 pages. Using the SWOT analysis, PEST analysis and Porter's five forces theories, this case analysis of the Doughit Pizza Company and Bubbles PLC are both analyzed according to how and if they should open in a foreign market. This invaluable analysis uses the main theories for businesses that want to analyze the strengths and weaknesses of their companies in order to consider a change. Bibliography lists 2 sources.
Filename: JGAbbbls.rtf
Case Study Analysis: V&V
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This 4 page paper provides an analysis of a case study submitted by a student. V&V beverage company is examined. No bibliography.
Filename: SA442VV.rtf
Case Study Evaluation
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This 6 page paper examines a case study provided by a student. This business case study involves a business called Club Chaos and is evaluated based on several personnel changes and challenges. The Rational Decision-making Model is used in the analysis. Bibliography lists 5 sources.
Filename: SA407CC.rtf
Case Study Evaluation and Recommendation (Nestle)
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This 5 page paper evaluates a case study. The Nestle Corporation is evaluated an recommendations for future expansion is included. A SWOT analysis is also provided. Bibliography lists 5 sources.
Filename: SA143Nes.rtf
Case Study for Zoots
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7 pages. This is a case study based on a dry cleaning operation. The information contained in this paper includes the major problems and issues, industry-competitive analysis, SWOT analysis, mission statement, recommended strategies and implementation plan. The information as presented will be made into a Power Point presentation. Bibliography lists 2 sources.
Filename: JGAzoots.rtf
Case Study in Cosmetics Marketing
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This 6 page paper takes a proposal for a new product, using the Clinique company as an example of the manufacturer, and examines how the culture, the industry and the law will affect its marketing. A decided focus is on environmental issues and how media and activists play a role in decision making at the company level. Bibliography lists 4 sources.
Filename: SA041cln.rtf
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