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Papers On Marketing Case Studies
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Analysis of L’Oreal Elvive in Italy
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This 7 page paper studies the position of L’Oreal’s brand Elvive in Italy by looking at both the brand and the macro conditions. This is achieved by undertaking a SWOT analysis, a PESTEL analysis and a Porter’s Five Forces Analysis. The bibliography cites 10 sources.
Filename: TEelvive.rtf
Analysis of Massey Ferguson
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6 pages in length. This paper
covers several topics considering the financial problems of
Massey Ferguson in the mid 1970's. The analysis determines such
things as what caused the problems, how they could have been
avoided, what future alternatives are available, and how best to
successfully refinance a troubled company in the event of such
happenings. Bibliography lists 3 sources.
Filename: JGAmferg.wps
Analysis of MEM/Renaissance Company
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18 pages in length. The MEM
Company manufactures perfumes. The MEM company sells and
distributes perfumes. They sell other items also. These items
have trademarks. These trademarks are advertised nationally. In
September 1996, the revenues decreased. The revenues decreased
eighteen percent. The net loss for MEM company was seventy-four
percent. MEM company sold less perfume for men. These perfumes
are named British Sterling and Tinkerbell. This loss caused
higher cost for management information systems. This loss also
caused higher cost for merger expenses. In 1995 MEM Company
had three hundred fifty employees. In December 1996, MEM company
was purchased by Renaissance Cosmetics. Renaissance Cosmetics
paid seven dollars and fifty cents per share for the MEM Company.
Bibliography lists 6 sources.
Filename: JGAmemco.wps
Analysis of Pfizer
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6 pages. This analysis of the Pfizer Corporation includes an executive summary, along with an overall perspective of how the company is doing, a well-researched financial analysis, as well as conclusions and recommendations. Bibliography lists 4 sources.
Filename: JGAcompa.rtf
Analysis of the J. Peterman Company
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This 5 page paper evaluates, with the use of a SWOT analysis, the J. Peterman Company that specializes in catalog sales. The company's problems are discussed in light of the founder's own revelations. Why the company became bankrupt, and the company's future, are each explored. Bibliography lists 1 source.
Filename: SA127JP.rtf
Analysis of the Supermarket Sector in the UK
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This 8 page paper examines the UK retail supermarket sector. The paper begins with a LoNGPEST analysis of the industry, looking at the local, national and global influences of political, economic, social and technological factors. The paper then conducts a Porters Five Forces Analysis before comparing to two largest supermarkets in the UK. Tesco’s and Sainsbury’s and looking at their generic strategies. The bibliography cites 4 sources.
Filename: TEUKsprmkt.rtf
Analysis of the Target Corporation
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5 pages in length. Target
Corporation is re-inventing itself in a time when most retail
discounters are having troubled times. In fact, with Target's
new logo-display ads and 'cheap chic' atmosphere, it is rapidly
becoming a major competitor for all of the other major discount
chains. Bibliography has 10 sources.
Filename: JGAfashn.wps
Angel Crest Manor: A Call for the Return to the Basics of Long-Term Living Assistance
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A 5 page discussion of the problems being experienced by this long-term care facility for the elderly. Originally based on the provision of the needs of a low-income community, this facility has strayed from its original mission to emphasize appearance over function. Suggests a return to the basics of community health needs. Bibliography lists one source.
Filename: PPretir2.wps
ANN TAYLOR -- PROFILE AND ENVINROMENT
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This 4-page paper provides an overview of women's apparel retailer Ann Taylor. Also discussed are environmental factors impacting Ann Taylor. Bibliography lists 3 sources.
Filename: MTanntay.rtf
Apollo Data Loggers
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This 8 page paper examines a case study supplied by the student defines a target market and develops a strategy to appeal to that market and successfully communicated with it. The example is of a company that manufactures equipment that monitors and records environmental conditions for the food industry. The bibliography cites 7 sources.
Filename: TEapollo.rtf
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