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Papers On Marketing Case Studies
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A Business Analysis of Competitors Nintendo and Sega
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This 4 page paper takes a look at Nintendo and Sega and evaluates these companies. About half of the paper is a comparison chart of the two firms which illustrates their similarities and differences. Items discussed include marketing tactics, product development and target markets. Bibliography lists 6 sources.
Filename: SA007Bus.rtf
A Comparison of Barnes & Noble with Amazon.com
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This 5 page paper provides an overview of each company largely with the use of a SWOTT analysis. The fact that Amazon is a click and click enterprise, versus B&N's click and brick status, is highlighted. Bibliography lists 2 sources.
Filename: SA216BN.rtf
A Comprehensive Business Analysis of Microsoft Corporation
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This 15 page paper provides an overview of the company, its history and its marketing strategy. The recent anti-trust lawsuit is discussed as are financials for a ten year period. Also included is a SWOT analysis, the use of Porter's Five Forces model and analyses with the use of other tools. Recommendations are made. Bibliography lists 7 sources.
Filename: SA045Mic.rtf
A Critical Analysis of Eric Schlosser's “Fast Food Nation: The Dark Side of the All-American Meal”
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A 9 page overview of Schlosser's examination of
the fast food industry. The author provides a general overview of Schlosser's premises and reviews Chapter 2 of the book in considerable detail. No additional sources are listed.
Filename: PPfastF2.rtf
A Feasibility Study into Opening an Amusement Centre
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This 18 page paper is a feasibility study into opening an amusement arcade. The writer looks at writing and using a questionnaire to ascertain what the potential customers want, and if there is a gap in the market. A proposal is developed using the 4 P’s, and the wider environment is examined with the use of a PEST analysis. The financial viability is laid out, including a break even analysis. The bibliography cites 9 sources.
Filename: TEsoltma.rtf
A History and Analysis of Ben & Jerry’s Ice Cream
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This is a 5 page paper which discusses the strengths, weaknesses, opportunities, and threats (SWOT) regarding Ben and Jerry’s Homemade Inc. Their deep commitment to social and environmental issues on a local and global scale has increased their popularity and their profits. Inversely, their involvement in controversial issues has also led to a negative response in some opposing groups.
Bibliography lists 3 sources.
Filename: TJBenJr1.rtf
A Hypothetical Situation Regarding Support or Opposition of the Impending War by Corporate America
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This 6 page paper uses the firm Ben & Jerry's as the case study. Should the CEO of this firm support or oppose the war in Iraq or remain neutral? A hypothetical situation is provided that forces him to make the choice. Several considerations are made inclusive of a look at opinion polls, nations the firm does business in and the history and culture of the company. Bibliography lists 6 sources.
Filename: SA306Ben.rtf
A Joint Venture Between Levi and Nike?
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This 5 page paper considers a hypothetical proposal for a joint line of sportswear between Levi Strauss and Nike. The writer considers the advantages and disadvantages of such a collaboration. The bibliography cites 5 sources.
Filename: TElevink.wps
A Life Cycle Analysis of Credit Cards
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This 24 page paper carries out an in-depth life cycle analysis of the credit card industry. The paper considers the background and development of credit cards and looks at the theory and application of the theory at the different stages; development, introduction, growth, shake-out, maturity and finally decline. The paper focuses on Diners Club as the first mover and Visa as the current dominant brand, but includes other brands and many examples of the theories of life cycle development and strategy in practice. The bibliography cites 11 sources.
Filename: TEccard1.rtf
A Look at Microsoft and The Tootsie Roll Company
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This 3 page paper evaluates two firms in light of the balanced scorecard ( customer satisfaction, financial performance, internal business processes, learning and growth). Two cases are included: Microsoft and The Tootsie Roll Company. Bibliography lists 4 sources.
Filename: SA333TRC.rtf
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