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Papers On Business - Management
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Coca Cola And The Environment
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6 pages in length. The Coca Cola company is as committed to upholding its self-imposed position of environmental stewardship as it is in manufacturing one of the most popular soft drinks in the industry. That it has drawn up supplier guidelines in order to address this very aspect of its business relationships speaks to the company's unyielding dedication to maintaining a company whose vision is broad enough to incorporate the humane treatment of its surrounding environment. Indeed, Coca Cola prides itself on being an integral component of the bigger picture when it comes to the often difficult task of being successful while also being environmentally conscious and taking responsibility for its actions, a set of requirements the company makes not only for itself but also for its suppliers and contractors. Bibliography lists 5 sources.
Filename: TLCCCola.rtf
Coca Cola Case Study
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This 12 page paper looks at the Coca-Cola company, owner of the Coke brand, and considers two issues. The first is the way in which marketing to China may fit in with the global image. The second question looks at whether a single structure is suitable for global company to achieve the desired results. This includes looking at the HRM functions of the company. The bibliography cites 15 sources.
Filename: TEcocacola.rtf
Coca Cola Company; Strategy and Marketing
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This 10 page paper considers this well known company, its’ goals, strategies and marketing. Included is the move away form global standardization to the more local autonomy and marketing customization. The bibliography cites 8 sources.
Filename: TEcokeco2.rtf
Coca Cola Strategy and HRM
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This 26 page paper looks at the company Coca-Cola and the way in which strategy and human resource management are related. The paper starts by examining Coca-cola using Porters Five Forces model and a SWOT analysis, the paper then consider how the HRM policies support or undermine these strategies. The bibliography cites 15 sources.
Filename: TEcokehrm.rtf
Coca-Cola Asset Management, Growth Management, Challenges
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A 6 page paper that discusses some of the many challenges this corporation has faced in the last several years. Revenues have declined steadily while more resources have been poured into markets, sometimes declining markets. Decisions have been made that were strategically unsound and that reflected poor asset management and allocation. These are some of the issues discussed in this essay. Bibliography lists 11 sources.
Filename: PGcokast.rtf
Coca-Cola Growth
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A 5 page paper. The Coca-Cola Corporation has just come out of a two-year slump that saw its revenues and stock plummet. This paper discusses this slump and also where there are growth opportunities for Coca-Cola. Bibliography lists 7 sources.
Filename: PGcoke3.rtf
Coca-Cola in Hong Kong
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11 pages. Coca-Cola considers Hong Kong to be one of the more lucrative of the overseas markets. In fact, in April of this year Coca-Cola launched one of its newest products, lemon-flavored diet coke, in Hong Kong. Hong Kong is one of the strongest Coca-Cola markets for young consumers. Bibliography lists 7 sources.
Filename: JGAchoko.rtf
Coca-Cola in Venezuela
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6 pages in length. This paper gives
background information on the Coca-Cola company as far as the
industry, their products and how the company does in Venezuela.
There is also extensive coverage on the country of Venezuela as
far as the state of the economy, the lifestyle of the citizenry,
and cultural factors a foreign company needs to know.
Bibliography lists 6 sources.
Filename: JGAvenck.wps
Coca-Cola Marketing Strategies
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A 10 page paper. The Coca-Cola Company has been the world's largest producer of carbonated soft drinks for many years. It holds that position through diversification, development of new products, creating new markets, and market penetration. This essay reports and discusses the company's marketing mix, how they target niche markets, and how they position the company. Bibliography lists 12 sources.
Filename: PGcokemk.rtf
Coca-Cola Strategic Situation
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A 6 page paper providing analysis of Coca-Cola according to Porter's five forces, competitive analysis and SWOT analysis. The company's focus has been selling product, but it may have finally learned the necessity of selling the customer. In the end, it will make little difference what Coca-Cola wants to be or wants to provide to its market. Coca-Cola has not yet evolved past the mid-1990s; bringing it into the present will be among new CEO E. Neville Isdell's greatest challenges. Bibliography lists 8 sources.
Filename: KScokeSWOT.rtf
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