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Papers On Business - Management
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BMW's Position in the Changing Auto Industry
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A 32 page paper discussing changes in the global auto industry and how BMW has both affected those changes and been affected by them. The continued slow demise of Detroit's auto industry and the growth of "transplant" factories of "foreign" cars in the American South has contributed to an emerging shift in the global industry. BMW has been a part of that shift: its South Carolina facility is the only site of manufacture for its SUVs, most of which are sold in the US but also are sold in other parts of the world. BMW has made some missteps in recent years, but apparently none as large as its primary competitor, Mercedes. As Mercedes strives to catch up, BMW continues winning market share. The paper discusses the issues in terms of Porter's Five Forces, strategic group mapping, identification of current and future trends. Includes 3 charts and one table. Bibliography lists 17 sources.
Filename: KSbmw2002.rtf
BMW, THE MINI AND COMMUNICATION
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This 15-page paper focuses on BMW, its corporate communication strategy (such as marketing, brand awareness and so forth) both externally and internally as it pertains to its products, and the MINI. Bibliography lists 5 sources.
Filename: MTbmwmin.rtf
BMW; HRM, Discrimination and Divergence
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This 21 page paper looks at BMW in the UK and their HRM practices to assess how they embrace diversity and fulfil the legal for anti discrimination requirements. The paper begins with an outline of BMW in the UK and the way that have developed the employment relationship. The paper then considers the legal requirements under UK and EU law, looking at the different types of potential discrimination. Using the information regarding the company, the legal position and data regarding the industry as a whole the potential risk areas for BMW are assessed. The bibliography cites 28 sources.
Filename: TEbmwhrm.rtf
BMW; SWOT Analysis
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This 9 page paper looks at the strengths, weaknesses, opportunities and threats surrounding this independent motor company. The paper focuses on this analysis, with many examples used to illustrate the points raised, such as the marketing as well as research and development. Also included in the analysis are is the failed attempt and regenerating Rover. The bibliography cites 7 sources.
Filename: TEBMWswt.wps
BMW’s Changing Strategy
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A 4 page paper discussing the shift in BMW’s strategy since 2000. There are several constants that apply to Bavarian Motor Works – BMW – whether in Germany, the United States, Mexico, Thailand or anywhere else. One of those constants is the superiority of German engineering and the result of that engineering personified in every BMW regardless of style or price. Another is the company’s dedication to operating in the premium sector of every class of vehicle it makes. Whether a 4-door sedan, a convertible, a little 3-series or the giant 7-series, BMW seeks to overtake all leaders of the specialty, premium market. Bibliography lists 4 sources.
Filename: KSstratBMW.rtf
BMW’s Fork in the Road
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An 8 page memo written to Karl Gerlinger, president of BMW North America, dated December 31, 1992 (before BMW established manufacturing operations in the US). The memo is based on Harvard case #9-593-082, set at the end of 1992 when BMW’s management was seeking a method of achieving its goal of selling 100,000 BMWs in the United States annually. In 1992, that figure was 66,000. The memo suggests that BMW build a manufacturing facility in the US, proceeding to outline the benefits of such a decision, which include lower fixed and variable costs than possible to attain in Germany, as well as opportunity to avoid US import tariffs on foreign cars. Bibliography lists 2 sources.
Filename: KSbmwNoAmerica.rtf
BMW’s Mini Cooper
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In 2001 BMW took a risk and re-launched the famous 1960’s small car; the mini. This 10 page considers the car and its markets, the way it competes in a fiercely competitive market and the value it creates for shareholders. The paper also looks at areas of potential improvement and outlines a plan for improvements to increase customer satisfaction and support future sales. The bibliography cites 21 sources.
Filename: TEbmwmini.rtf
Bob Evans Farms, Inc.
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A 4 page paper discussing current conditions at this restaurant operating company; examining economic indicators; and discussing the relative value of economic indicators for business planning. Bob Evans operates in the pure competition market structure, and as such, has the ability to affect only itself and its own results. The paper concludes that economic forecasts can provide a “best guess” for future conditions, but as no one knows precisely what the future holds, they cannot be expected to be totally accurate. Bob Evans’ best course of action is to turn its attention to product, price and promotion, three of the 4 Ps of marketing. Bibliography lists 4 sources.
Filename: KSeconBobEvans.rtf
Bob Evans Farms, Inc.
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A 7 page paper assessing the position of this restaurant chain. The paper provides a short company history, a SWOT analysis and a financial analysis. Bob Evans has been experiencing declining same-store sales, but other indicators are promising. The company will need to address declining sales as it continues to devote attention to rebuilding cash reserves after its 2004 acquisition of Mimi's Café. Bibliography lists 5 sources.
Filename: KSmgmtBobEvans.rtf
BOB KNOWLTON CASE AND BEHAVIORAL STYLES
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This business case study discusses how laboratory group leader Bob Knowlton behaved when a "better" man was hired for his group; and how Knowlton's behavior fits into Rotter's theory of locus of control.
Filename: MTknowlt.rtf
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