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Papers On Business - Management
Page 109 of 849
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Box Jenkins Model
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This 4 page paper considers the statement that the Box Jenkins methodology of forecasting is not an explanatory method but a simple statistical method. The bibliography cites 10 sources.
Filename: TEboxjen.rtf
BPR AND BENCHMARKING
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This 4-page paper focuses on where benchmarking fits into the business reengineering process. The paper also discusses performance goals and objectives with benchmarking as well. Bibliography lists 4 sources.
Filename: MTbprben.rtf
BPR Methods Review
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A 3 page paper discussing some of the business process reengineering methodologies presented in the article, "Business process change: a study of methodologies, techniques, and tools." The methodologies that the researchers present and propose must be regarded as broad guides into which the organization fits its specific needs. The overriding message is that businesses must ensure that they redesign a sufficient portion of existing business processes so that they effect real change and true BPR, rather than only a different way of doing things that brings no real benefit. Bibliography lists 3 sources.
Filename: KSmgmtBPRmeth.rtf
BRAND CREATION: SLENDERTONE
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This 15-page paper deals with marketing plans and suggestions to move Slendertone (an Irish company) into a world-class brand. This is based on a case study prepared by Michael J. Murphy.
Filename: MTsleton.rtf
Brand Equity Marketing
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A 12 page paper that discusses the importance of brand names, brand loyalty, brand equity and brand asset marketing. Examples of the value of brand equity are provided. Creating global brand equity is also discussed with an emphasis on Japan, considering cultural differences. Bibliography lists 10 sources.
Filename: PGbrandequity.wps
Brand Loyalty
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This 6 page research paper discusses factors involved in creating brand loyalty. What is it and how do companies get it? Factors discussed include brand equity, brand value and brand asset management, including the steps necessary in the managing of brand assets. Bibliography lists 5 sources.
Filename: Brandloy.wps
Brand Loyalty
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A 6 page research paper that examines the problems of creating brand name recognition and loyalty in today's marketplace, where products are often similar with little to differentiate between them. The writer discusses branding within this environment. Bibliography lists 10 sources.
Filename: khbrloy.rtf
Brand Management
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A 7 page paper discussing the changes occurring in brand management in relationship to the company infrastructure and most importantly, the
customer sales representative. While the customer sales representative is essential to the
success of a brand product, it is up to the company to understand the needs of the
customer first. If this is not accomplished, the customer sales representative will not
understand their position or their duties. The various information provided, is information
that deals with the management teams, yet illustrates the information that should be
provided to the sales representative. Bibliography lists 7 sources.
Filename: RAbrand.wps
Brand Marketing To Children And Youth
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A 5 page paper that discusses the practice of marketing to children. There are good reasons companies target kids in their advertising. Children as young as 2 recognize brands and children influence their parents' purchases are just two of the reasons. This essay reports data regarding the buying power of children and youth and explains why young people have become such an important target market. Data included. Bibliography lists 5 sources.
Filename: PGmktkd.rtf
Brand Personality
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This 5 page paper examines the way people or personalities are sued as analogies for marketing brands. This paper considers why these analogies are used and looks at the advantages and disadvantages that may result from this strategy. Real life examples are given to illustrate points raised. The bibliography cites 6 sources.
Filename: TEbrndpr.rtf
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