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Papers On (Mass) Media & Broadcasting
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Does Television Erode Social Capital? :
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This 3 page paper examines this article by Norris that appeared in Political Science and Politics in 1996. The article is summarized and critiqued. Putnam's views are compared and contrasted with Norris'. No additional sources cited.
Filename: SA509TV.rtf
Doing Olympic Business in Russia
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(5pp) "What a chance! Get the Olympic Games in
Russia Television Rights, and you will be able to
name the position of your choice in this company."
Sounds like the golden ring of the media world,
even if it is a fantasy. But once one begins to
explore doing business in a country, with a not
only a shaky economic system, but also a paranoid
government, the puzzle becomes even more complex,
and there almost seem to be more questions than
answers. If, the over $900 million US price tag,
does not get you, the duplicity of the government
may. Bibliography lists 5 sources.
Filename: BBrusoly.doc.
Dow Corning: A Case Study
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3 pages in length. This is a series
of five questions involving the negative impact Dow Corning felt
after the silicone breast implant controversy. The airing of the
"Face to Face with Connie Chung" program was a one-sided one
which pitted the public against Dow Corning, and is one the
corporate giant has not yet recovered from.
Filename: JGAdowcr.wps
Dyadic Exchange and Consumer Behavior
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This 5 page report
discusses the communication exchange of one-on-one that is
referred to as “dyadic” and how it relates to consumer behavior
and marketing. What friends tell friends about any particular
item or service results in an impact on the support and
objectivity of those providing the product or service. Marketing
departments, advertising agencies, and public relations
practitioners all want to know how dyadic exchange occurs so that
they can take full advantage of what they know to be an effective
channel of communication. Bibliography lists 4 sources.
Filename: BWdyadic.rtf
Dysfunctional Family On TV / 'Married With Children'
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A 5 page essay on this popular TV sitcom in which the writer analyzes the show from a sociological point of view. Bibliography lists 3 sources.
Filename: Marriedw.wps
Education and Mass Media
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This 3 page paper looks at mass media and education and how the two co-exist in society. The problem of mass media, and how it hinders education, is a focus of this paper. Bibliography lists 3 sources.
Filename: SA332edu.rtf
Effects Of The Mass Media On Our Perception Of Christmas
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A 25 page research paper examining the question: "Does mass media affect the image of Christmas?" The writer traces the history of Santa Claus, examines the importance of Christmas shopping for retailers, reviews the types of media that affect the meaning and image of Christmas providing quotes from a number of sources, and reaches a relevant conclusion based upon the research. Extensive bibliography is included.
Filename: Christma.wps
Effects Of Violence In Media
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A 4 page paper. The quantity and intensity of violence has increased in all forms of media. The violent and other offensive content in television programs has been broadcast earlier in the schedule since the 1990s. This essay includes reports of studies that have found a positive correlation between exposure to violence and aggressive behaviors. Statistical data included. Bibliography lists 4 sources.
Filename: PGmdvlnc.rtf
Elaboration Livelihood Theory and the American Presidential
Campaign of 2000:
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This 12 page report discusses the concepts
related to the elaboration likelihood theory, when applied to the
presidential election. The report focuses on how it serves as a
means through which social scientists, political analysts, and
communication theorists can present a view of public and
political behavior that can be most enlightening. Attitudes,
attitude change, and the two paths of persuasion that affect
attitude change -- the “central route” and the “peripheral
route.” are discussed. Bibliography lists 4 sources.
Filename: BWelab.wps
Embedded Conflicts and the Media as an Instrument of War
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A 4 page paper which argues that war reporting is different from other types of journalism and examines the reasons behind these differences. Bibliography lists 10 sources.
Filename: TGwarrept.rtf
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