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Papers On Theories & Theorists
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Williamson: Decoding Advertisements
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A paper which looks in detail at Williamson's theories of advertising, with reference to the influence of Althusser and Lacan on her work, and the part played by advertising in the construction of representation. Bibliography lists 7 sources.
Filename: JLadsstrc.rtf
Yale Study on Communication and Persuasion
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This 5 page paper provides an overview of the topic and relates it to the findings in the current literature. Bibliography lists 5 sources.
Filename: MHComper.rtf
“Marshall McLuhan’s Theories Applied to Fairy Tales”
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A five page paper which looks at McLuhan’s theory of the importance of the medium in the transmission of textual messages, and how this can be applied to the cultural resonance which is found in fairy-tales, particularly in terms of gender stereotyping.
Bibliography lists 4 sources
Filename: JLmcluhan.wps
“Thirteen Days” and Negotiation Methods
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A 3 page paper which examines the film “Thirteen Days” and discusses what negotiation methods are employed in the film. Bibliography lists .
Filename: RA13day.rtf
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