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Papers On Miscellaneous Issues In Business
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AN ANALYSIS OF UNILEVER
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This 5-page paper offers a SWOT analysis of the multinational company Unilever. Also discussed are the effects of the CEO, Niall FitzGerald, on the company. Bibliography lists 3 sources.
Filename: MTunilev.rtf
AN ANALYSIS OF UNITED AIRLINES
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This 14-page paper provides an analysis of United Airlines within the framework of Michael Porter's Five Forces of competition. Also includes an analysis of the airline industry in general. Bibliography lists 5 sources.
Filename: MTualana.rtf
AN ANALYSIS ON CNN MONEYLINE
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This 6-page paper provides an analysis about a segment on CNN's Moneyline on the export of U.S. jobs. The paper analyzes this particular program, discusses literature pertaining to the topic, then determines if the program was biased. Bibliography lists 3 sources.
Filename: MTCNNmon.rtf
An Audience Development Programme
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This 9 page paper considers how audience development programmes reflect the theory of visitor studies. The paper uses the example of a museum site; the Wigan Pier Experience and explains the way in which audiences are attracted to the site and also places the development and promotion of the attraction terms of the political and social context as well as relating it to a range of relevant theories. The bibliography cites 11 sources.
Filename: TEwiganp.rtf
An Evaluation of Book Purchasing Web Sites
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This 3 page paper evaluates three book sites: Border's, Barnes & Noble and Powell's. The purchase of a set ot ten text books is utilized as an example. Prices are compared and ease of use of the sites are highlighted. Bibliography lists 3 sources.
Filename: SA410web.rtf
An Overview of Computer Associates
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This 4 page paper examines this firm that endured a scandal in September of 2004. While the scandal is discussed, there are many facts about the mission and management of this large company that is included. Bibliography lists 5 sources.
Filename: SA439CA.rtf
An Overview of the Art and Business of Public Relations
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This 10
page report discusses the fact that any student pursuing a study
of public relations and its goals and objectives must understand
that for all the energy and effort any organization puts into its
management efforts, those efforts will be useless unless external
elements, most notably communicating with and supporting the
various publics that are essential to the success of the
organization, are also calculated as a part of the larger
management equation. External factors can range, depending on the
organization and its business or social enterprise, from
political factors, economic conditions, national attitudes,
public perception, and much more. Bibliography lists 5 sources.
Filename: BWprover.wps
Analysis of a Coke Commercial
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This 6 page paper takes a look at a Light Coke commercial and analyses it in terms of production values, messages and impact on the target audience. Many things are discussed including camera shots, lighting and color but emphasis is placed on the message it provides. Bibliography lists 3 sources.
Filename: SA18Coke.wps
Analysis of a Corporate Productivity Audit
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8 pages. The productivity audit of a business is comprised of the evaluation of eight major items: Policy, leadership, objectives, inputs, performance, technology, work procedures and staff. This example productivity audit evaluates these areas in this particular business, a metropolitan bank. The results of the audit are reported with a full analysis of the findings as well as recommendations on how to improve certain aspects of the business. This is an excellent guideline that can serve as a model in auditing any type of business using the productivity audit as shown. Bibliography lists 4 sources.
Filename: JGAbnkfx.rtf
Analysis of a Microsoft Subsidiary:
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This 5 pape paper examines a specific company which Microsoft recently bought and their role now within the larger company. This company is analyzed from various perspectives throughout this paper. Bibliography lists 2 sources.
Filename: GSMicros.rtf
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