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Papers On Marketing Case Studies
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Land Rover Discovery SUV: Harvard Case Study
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A 17 page paper. This paper presents a report and recommendations for positioning the Land Rover Discovery 4x4 SUV in the American market, which is currently dominated by Ford Explorer, Jeep Grand Cherokee and Chevrolet S-10 Blazer. An introduction provides background on the progress of the company and the Discovery. A massive amount of data are then synthesized to present comparisons of the Discovery with its most formidable competitors in this market. More data are analyzed to determine a customer profile as well as what consumers look for in an SUV when selecting one and how they use the vehicle once they have made the purchase. Based on these analyses, a positioning recommendation is made and a budget is presented for the different aspects of the marketing campaign. 5 Tables are included. Bibliography lists 1 source.
Filename: PGlndrv.rtf
Land Rover North America, Inc. / Marketing Case Study
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A 12 page paper that provides a complex case analysis of Land Rover North America and gives recommendations about their manufacturing and marketing processes. Bibliography lists 9 sources.
Filename: Landrove.wps
Land's End -- Decline in Catalog Sales / Reasons & Recommendations
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A 5 page look at Lands' End's marketing of catalogs throughout the United States. It is cited that sales continued to improve both for the company and for the catalog industry itself from about 1980 to 1989-- when decline suddenly began. Some of the reasons for this include significantly increased competition, rumors of postage increases & inter-state sales taxes, and Land's End's own internal failure to offer a diversified product line and to manage inventory effectively. Recommendations for improvement are made. The original case materials are no longer available. No Bibliography.
Filename: Landsend.rtf
Lands' End / Catalog Marketing
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This 5 page essay explores the success of Lands' End catalog focusing on the companies principle of success, the type of consumer the catalog is designed for and the strategies it uses to appeal to its targeted audience. The paper also compares Land's End to some of its competitors.
Filename: Landsen2.wps
Lands' End / Strategies & Techniques
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The strategies and techniques used by Lands' End to teach consumers about the company and its products are explored in this 7 page essay. How the company involves the consumer in the company are discussed. Recent print ads are examined with suggestions for an updated ad for one of their products. No bibliography.
Filename: Lande.wps
Launching a Dishwasher Powder
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This 10 page paper looks at the way a new dishwasher powder may be launched. The paper consider the 4 P's; product, price promotion and placement. The writer consider the target market, what it is they may want and the design of the product though the way the powder may be advertised, outlining an advertising campaign and the supporting point of sale material to encourage the right placement. The bibliography cites 5 sources.
Filename: TEdishws
Launching a New Product; Pet Food
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This 5 page paper considers the way in which a new dog food can be launched. The budget is limited and the writer outlines a creative brief, designed for the target audience using press, billboards and magazines in order to maximise the use of limited budget. The bibliography cites 5 sources.
Filename: TEdogfd1.wps
Lee Iacocca: Ford Through Chrysler
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A 6 page review of the career of Lee Iacocca. Traces his rise to the presidency of Ford Motor Corporation, his dismissal from that position, and his subsequent presidency of Chrysler Corporation. Notes Iacocca's greatest accomplishments as the Ford Mustang and the Chrysler Mini-Van. Based largely on "Iacocca, An Autobiography". No additional sources are listed.
Filename: PPiacocc.wps
Lego
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This 4 page paper considers how Lego had suffered as a result of complacency and failing to notice how the market was changing. The lifecycle had reached maturity and the company had not noticed. The paper conducts a SWOT analysis to look at the strengths weaknesses opportunities and threats and then offers a long term solution. The bibliography cites 5 sources.
Filename: TElego01.rtf
Lego; PEST and SWOT Analysis
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This 3 page paper looks at the difficult position of Lego, and analyses it with a PEST analysis that looks at the political, economic, social and technological factors. The SWOT analysis considers the strengths, weaknesses, opportunities and threats that face the company. The bibliography cites 2 sources.
Filename: TElegope.rtf
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