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Papers On Business - Management
Page 162 of 755
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Consulting the Philosophers for Business Decisions
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A 9 page paper turning
to philosophy for deciding how best to deal with a business downturn that indicates the layoff of
several hundred employees. The union wants layoffs to be based on seniority; operations wants to
divest the poorest performers. The CFO favors laying off most employees and sourcing
production in Asia, but one group has offered the alternative of no layoffs at all, but rather
reducing hours and therefore labor costs. The philosophers included are Kant, Mill and Rawls.
Bibliography lists 6 sources.
Filename: KSbusEthCan.wps
Consumer and Commercial Marketing
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This 11 page paper considers the different ways in which commercial, business to business, marketing looks to communicate their message through marketing in comparison with a consumer marketing campaign. The paper has a brief introduction and then examines two companies and their marketing focus and strategy to demonstrate the similarities and the differences. The companies chosen for this are IBM and Nokia. The bibliography cites sources.
Filename: TEIBMnok.wps
Consumer Attitude and Marketing
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This 7 page report discusses
the fact that consumer behavior is a combination of a brad
variety of factors, each of which contributes to overall
decision-making and the ultimate success of any marketing
proposition. The entire concept of “integrated” marketing is one
that asserts that the key concepts to be acted upon in the 21st
century are those concepts that most appeal to the consumer
rather than the producer. The ways in which the world has
shifted had created an attitude, economy, even an ideology that
says the customer will demand (and get) what he or she wants or,
they will take their business elsewhere.
Bibliography lists 4 sources.
Filename: BWatform.wps
Consumer Attitudes and Behaviours and the Development and Marketing of New Products and Services
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This 6 page paper considers how consumer attitudes, values beliefs and behaviour impact on the development, marketing and sale of goods or services. The paper considers how buying decisions are made and what may influence them. Many examples are given to show how markets have changed as a result of changes in consumers. The bibliography cites 5 sources.
Filename: TEattitd.rtf
Consumer Behavior / Article Review
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A 5 page review of an article on consumer behavior that shows how the author achieved her purpose. The writer focuses on the elements of fact and presentation. Bibliography lists a single source.
Filename: Cnconsum.wps
Consumer Behavior / Women
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A 5 page proposal for a study on the buying habits and attitudes of women. The proposal includes an overview, three hypotheses, a brief review of the literature, conclusion and implications of the study. Research findings are contrary to popular beliefs about women when it comes to purchasing clothes. Bibliography lists 4 sources.
Filename: Conswomn.wps
Consumer Behavior and Disney
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A 9 page overview of Disney's capitalization on consumer behavior. Ties the sense of excitement, exhilaration and discovery, one encounters when visiting a Disney theme park into the retail experience. Notes the company's history in being able to profit from this association. Bibliography lists 8 sources.
PPdisny2.wps
Filename: PPdisny2.wps
Consumer Behavior in American Adult Males
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5 pages. This is a marketing case study in the consumer behavior of American male adults between the ages of 65 to 75 years of age. Included are examples of interviews of the target population as well as general attitudes toward marketing consultants and views toward shopping for products or services as well as other consumption related factors. Bibliography lists 5 sources.
Filename: JAconbeh.rtf
Consumer Behavior in Regard to Hollywood Celebrities
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An 8 page overview of the considerations which go into a marketing strategy targeting Hollywood celebrities. Points out that while the most obvious difference in Hollywood celebrities and the general populace revolves around economic, other key factors are at play as well in determining their consumer behavior which are essentially the same for American’s in general. In part these factors include geographic location, age, sex, and even culture. Bibliography lists 8 sources.
Filename: PPceleb.wps
Consumer Behavior: Disney World
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An 8 page paper which provides a consumer
behavior analysis of customers at Disney World. Information is also provided which
illustrates some of their marketing approaches, as well as new developments, which has
always proven successful for Disney. Bibliography lists 8 sources.
Filename: RAdisneyw.wps
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