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Papers On Business - Management
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College and University Branding: Creating and Maintaining Positive Institutional Images in American Colleges and Universities
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A 15 page overview of the many factors which affect institutional image. The author emphasizes that not only does institutional image affect the quality and number of students that an institution can attract, it also affects the future of the students themselves. Institutional image permeates every aspect of the educational institution. Everything from admissions, to public information, to athletics is both affected by and affects institutional image. Bibliography lists 12 sources.
Filename: PPcolleg.rtf
Columbia / HCA Corporation -- The Marketing of Healthcare
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An 8 page paper focusing upon the marketing of managed health care, with emphasis on the nation's largest provider of such services, Columbia/HCA. The company covers all the bases: they own hospitals, psychiatric treatment centers, pharmacy benefits services and have a rapidly growing home health care service. While other such managed health care companies operate with a regional focus, Columbia/HCA's geographic focus is that of the entire country. Bibliography lists 9 sources.
Filename: Colhca.wps
COLUMBIA SPORTSWEAR AND OVERSEAS EXPANSION
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This 7-page paper provides an overview of whether or not Columbia Sportswear should establish retail outlets in China (where it already has manufacturing plants) and if it should join with other companies to advise a lowering of Chinses textile imports into the U.S. Bibliography lists 5 sources.
Filename: MTcolspr.rtf
COMAIR
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This 5-page paper analyzes regional jet carrier Comair. Topics include state of the aviation industry, where Comair stands in the industry and recommendations on how it can improve its position. Bibliography lists 4 sources.
Filename: MTcomair.rtf
Combating Drug And Alcohol Abuse At City Ice And Cold Storage
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10 pages in length. There exists little tolerance for drug use and abuse at City Ice and Cold Storage. Not only does substance abuse disrupt the flow of day-to-day production because of excessive absenteeism, incessant tardiness and poor job performance, but it also costs the company untold numbers of dollars each year in lost revenue. The writer discusses how drugs – including alcohol – have no place in the work environment, yet there is a significant percentage of workers here at City Ice and Cold Storage who cannot separate their personal lives from their professional lives, creating a potentially volatile situation by haphazardly combining the two. Bibliography lists 6 sources.
Filename: TLCdrgwk.wps
Combating Drugs Within The Work Environment
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14 pages in length. The workplace is a source of considerable stress. In order to cope with the pressures often associated with one's job, a person sometimes turns to drugs as a way out. At first, substance use may appear to be an easy thing to keep in control, but if office stress continues at the same or even elevated pace, casual drug use soon turns to abuse. Sick days come to frequently, lateness becomes a regular occurrence and job performance begins to suffer. Studies into the reasons why drug abuse is an issue in the workplace have presented wide and varied findings. Significant to the job market is the fact that men have consistently ranked higher than women with regard to overall drug use. Being that men staff the American workforce to a large extent, these findings indicate that the workplace drug problem is even more of a concern with companies that utilize primarily male employees. The writer discusses the social impact of on-the-job drug abuse, as well as discusses preventive measures. Bibliography lists 15 sources.
Filename: TLCdrgso.rtf
Comcast And Disney; Should The Acquisition Go Ahead?
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In February 2004 Comcast made a bid for Disney. The acquisition would have added to the Comcast empire and allow them growth that their current structure could not facilities. This 5 page paper looks at he advantages and motivation for Comcast and how they may create value from acquiring Disney. The paper then considers the acquisition attempt from the perspective of Disney, the advantages and disadvantages and how, in the long term, the shareholders may, or may not gain value from this acquisition. The bibliography cites 1 source.
Filename: TEcomcast.rtf
Comcast Corporation: Tutorial
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An 8 page paper. Comcast Corporation is analyzed in terms of history, size, market share, competition, strengths and weaknesses, and marketing efforts. Selected fiscal data are included. This is a tutorial paper, which means that additional suggestions are provided to the student regarding content of the paper. 1 table is included. Bibliography lists 8 sources.
Filename: PGcomcast.doc
Command Security Corporation – Analysis
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A 4 page paper. The security guard industry is one that is highly fragmented with more than 10,000 companies. This essay provides a SWOT analysis of one company, Command Security Corporation. The analysis attests to the company's adaptability, strong fiscal position and the challenges it has faced as well as trends in the industry. Statistical data included.
Filename: PGCSCsec.rtf
Commerce and Culture
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A 4 page paper which examines how one businsess, Aveda, works and whether it damages cultural identity or helps unify cultures in a way that is nurturing.
Filename: RAaveda.rtf
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