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APEC’s Future
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A 12 page paper discussing Asia-Pacific Economic Cooperation’s (APEC) history and focus to determine whether it has a future. Though critics disdain APEC’s focus on the long term and lack of specific action in the present, it is long-term results – and therefore sustainability – that the group seeks. It has been able to achieve that in the past, and now issues of sustainability, environment and corporate governance are more important than ever before. These are issues well-suited to APEC’s approach to problem-solving, and they are issues that will require years to iron out. It appears that not only is APEC’s future secure, it likely will grow in significance in coming years. Bibliography lists 16 sources.
Filename: KSintlTradeAPEC.rtf
Apollo Data Loggers
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This 8 page paper examines a case study supplied by the student defines a target market and develops a strategy to appeal to that market and successfully communicated with it. The example is of a company that manufactures equipment that monitors and records environmental conditions for the food industry. The bibliography cites 7 sources.
Filename: TEapollo.rtf
Appeal To A Potential Investor
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In this well-written, persuasive letter, the writer attempts to convince a wealthy businessman to put money into currency investing through a specific investor. The writer discusses a 'practice' fund setup in the recipient's name which had already evidenced in ability to yield impressive profits.
Filename: Russlett.rtf
Apple
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This 21 page paper examines the position of Apple, the developers of the iMac and the iPod. The paper considers how the economic environment and consumer confidence impacts on the company performance. The market position and market share is examined, along with the target market and the technological developments that have and are likely to impact on the company, Microsoft is examined as a major competitor and the strategies used identified. The bibliography cites 20 sources.
Filename: TEapple.rtf
Apple Computer Catching Up?
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A 10 page paper discussing Apple’s past performance and future outlook. Apple risks falling into total irrelevance in the personal computer market, particularly after the failure of the last few products it attempted to introduce. The line of “i” products have been well received among devotees, but they have not crossed many lines into Wintel territory. Apple will need to enhance its relevance in today’s market if it will break free of the niche label. Alternatively, Apple does very well as a niche player. It can be the best and be the leader there, and it likely should consider remaining there. Includes Five Force and SWOT analysis. Bibliography lists 7 sources.
Filename: KSappleFin.rtf
Apple Computer Inc
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A 10 page research paper that investigates Apple Computer, Inc. Current fiscal information is reported as well as setbacks the company has experienced and recent announcements Apple has made. A SWOT analysis is provided. Conclusions offer recommendations for Apple Computer to regain its image and market share. Bibliography lists 12 sources.
Filename: Apcomp.wps
Apple Computer Inc.
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An 18 page paper. Apple Computer changed the way the world looked at computers in the mid-1970s. This paper provides a brief history and overview of the company, Steve Jobs being replaced by John Scully only to have Jobs return to the company in its time of trouble. The computer hardware industry is discussed including the steps a company must take to be successful and the trends. This is followed by a discussion of the competition in the industry. Information technology and its role in product development at Apple Computer is then described and discussed. Apple's newest innovations are discussed as is its recent partnership with Sun and Ericsson. Data included. Bibliography lists 14 sources.
Filename: PGmacinf.rtf
Apple Computer: Marketing Audit
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A 20 page paper. This research paper offers a marketing audit of Apple Computer Inc., therefore, it includes numerous different sections that include but are not limited to: microenvironment; task environment; marketing productivity; marketing function analysis; marketing strategy, marketing organization and marketing systems. Within each major heading, there are a number of subheadings. Bibliography lists 19 sources.
Filename: PGaple.3.wps
Apple Computer’s Industry in 2002
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A 6 page paper based on Harvard Case 8-702-469. In many respects, Apple Computer has been the popular villain of personal computers, evoking strong responses from virtually all corners. Those who are loyal to Apple products are extremely loyal; those who are not do not regard them as serious machines capable of performing serious tasks. Apple’s management has been protective of the products since their inception, but in 2002 the time had come for Apple to acknowledge the fact that creativity exists outside of the Apple complex. The paper uses Porter’s five forces to analyze Apple’s industry and makes recommendations. Bibliography lists 6 sources.
Filename: KSmgmtApple2002.rtf
Apple Mac Computer And Marketing Strategies
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A 25 page paper. Apple Computer and Microsoft Corporation were founded during the same time period. During the time the Mac was being designed, Jobs showed the design to Gates for the purpose of Microsoft developing software for the Mac. That started a chain of events that led to hostility between these two companies. It had to do with the Mac OS, a graphical user interface. The focus of this essay is Apple's marketing strategies but in order to understand them, it is necessary to look at how Apple evolved and what role Microsoft played in that evolution. Apple's strengths are identified and compared against marketing campaigns to determine if the ads reflect the strengths. It is concluded that Apple needs to do some things differently if they hope to recapture a greater market share in the PC market. Written like a thesis, the essay also includes an abstract, research objectives, research methodology, procedures, findings and conclusions. Bibliography lists 25 sources.
Filename: PGmac04.rtf
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