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Papers On Business - Management
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American Broadcasting Company (ABC) Inc.
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A 7 page paper that provides an analysis of ABC Inc. The writer provides a brief overview of the company's history, it was originally part of the NBC corporation, and the number of television networks, radio stations it owns and the number of affiliates. Topics discussed include: revenues, source of revenue, target market, branding, regulatory issues, programming, ratings, decision making, its struggle in the market and its recent successes. One of the conclusions the writer makes is that ABC does not have a clear brand identity. Data included. Bibliography lists 10 sources.
Filename: PGABC.rtf
AMERICAN BUSINESS
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This 4-page paper is an overview of American businesses and discusses topics such as the economic/business history of the United States, the legal structure of American businesses, the functions of human resource management and an overview of marketing management. Bibliography lists 4 sources.
Filename: MTamebus.rtf
American Businesses: Addressing Hazardous Chemicals
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5 pages in length. The writer discusses the detrimental impact hazardous chemicals have upon the environment, as well as addresses current rectifying positions American businesses are taking on the issue. Bibliography lists 7 sources.
Filename: TLChzbiz.wps
American Companies Need To Stay In U.S.
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A 5 page paper that looks at the negative effects of companies either moving operations overseas or outsourcing to overseas companies. Statistics are provided for the steel industry and the apparel industry. 2 graphs Bibliography lists 4 sources.
Filename: PGnomov.wps
American DTC & European PHEC
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A 15 page research paper that examines the similarities and differences between direct-to-consumer (DTC) ads for prescription drugs in the US and public health education campaigns (PHECs) in Europe. The writer argues that the beneficial aspects of these marketing strategies are similar. Bibliography lists 15 sources.
Filename: khdtc2.rtf
American Express
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A 5 page paper discussing this company in terms of Porter’s Five Forces. American Express offers financial services targeted to the business and the business owner, and as such has carved out a niche for itself that few if any can have any hope of entering. Many choices are available in the financial services sector, but American Express is the leader among those targeting business. Bibliography lists 5 sources.
Filename: KSamExPort.rtf
American Express
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This 20 page paper provides an overview of American Express as well as marketing strategies it can use in both the domestic and international arenas. The credit and charge card markets are explored. Several current trends are mentioned including the effect of the euro on such businesses and the implications of the antitrust lawsuit against Visa and Mastercard. Bibliography lists 10 sources.
Filename: Amex.wps
American Express: Benefits of Structure and HRM
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A 6 page paper discussing how structure supports American Express’ efforts to remain an employer of choice. American Express provides several examples of what constitutes “doing it right.” From its African-American CEO to its line workers, the company enjoys status as an employer of choice. It has attained that position over a period of years, and the distinction has enabled it to withstand external circumstances that ended the existence of many of the companies of the travel industry. Bibliography lists 10 sources.
Filename: KSmgmtAMEX.rtf
American Express: SWOT
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5 pages in length. The SWOT framework points to the
importance of both the external and internal phenomena in understanding the sources of competitive advantage. The development of tools for analyzing environmental opportunities is proceeded more rapidly than the development of other tools as far as the analyzing of American Express's internal strengths and weaknesses. Bibliography lists 4 sources.
Filename: TLCAmEx.wps
American International Business in Europe
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A 35 page research paper closely examining the prospects for US-based businesses in Europe. All around the world, nations are forming geographic alliances to help build their share of the world market, but Western Europe is taking one extra "giant step" in their plans for a barrier-free Europe with a common currency in use by the year 2002. The US Mission to the European Communities acts as liaison for US-based businesses in both current and future operations. The U.S. Agency for International Development (US-AID) is working to assist the emerging economies of post-communist Central and Eastern Europe in joining the world market. Three world-leading, US-based businesses, Microsoft, IBM and Hewlett-Packard, are discussed in relation to their existing European efforts. Bibliography lists 29 sources. Big-Busi.wps
Filename: Big-Busi.wps
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