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Amazon.com
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Amazon.com is the wonder company of the web. It is the one
stop shopping gate to books, videos and music. This 5 page paper
explores the issues facing Amazon.com, analyzes the structure by
applying Porter's Five Forces Model and provides a SWOT analysis.
Bibliography lists 3 sources.
Filename: KTamazon.wps
Amazon.Com
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An 11 page paper that presents an analysis of Amazon.com, an e-commerce company established by Jeff Bezos. Initially operated from his garage in 1995, the company has expanded to 20 facilities, 3 million customers in 160 countries. This paper presents the background of the company, current operations, troubles they have experienced in the last two years and possibilities for the company in the future. A SWOT is included as part of the analysis. Financial data provided. 1 table is included. Bibliography lists 10 sources.
Filename: PGamzn.rtf
Amazon.com / Company Case Study
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This 5 page paper provides an overview of the major components of the company Amazon.com, created in 1994 by Jeffrey Bezos. This paper provides a SWOT analysis (strengths, weaknesses, opportunities and threats) as well as a central company problem and three possible solutions. This paper concludes with a discussion of one of the three solutions and describes the implementation and possible benefits that can be derived. No additional sources cited.
Filename: Amazonco.wps
Amazon.com in 2001: A Financial Analysis
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This 4 page paper looks at financials for Amazon, the wonder company of the high tech sector. Various financial ratios are evaluated. Bibliography lists 4 sources.
Filename: SA317Ama.rtf
Amazon’s Back-End Structure
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A 3 page paper examining the design and structure of Amazon’s back end, which underwent substantive change in 2001-2002. After adding Excelon Corp.’s ObjectStor database, Amazon greatly increased its ability to fulfill customers’ orders and provide them with current product information. Bibliography lists 4 sources.
Filename: KSitAmazBack.rtf
Ambient Advertising
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A 5 page essay that describes ambient advertising and gives examples of what it is. Although this form of advertising is receiving a concerted effort in England and other European countries, it is certainly present in the United States and has been for many years. Success stories are also provided. Bibliography lists 4 sources.
Filename: Ambient.wps
Amending the Freedom of Information Act
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A 5 page paper discussing the
Ford-Firestone case and suggesting amendment to the Freedom of Information Act. A suitable
amendment to the FoIA would be one requiring companies to provide information more open to
categorization according to product type. All SEC records are fully accessible to the public, but
in today's merger-oriented world it is often difficult to determine what company produces what
product. Categorization of information may have returned Firestone's name on Ford Explorer
searches, leading regulatory agencies to Firestone's corporate door perhaps before there had been
any deaths. Bibliography lists 5 sources.
Filename: KSfreeInfoFire.wps
America West Airlines
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A 5 page paper discussing America West's competitive strategies.
America West has been able to effectively compete against Southwest Airlines, American and
Delta. This paper examines reasons it has been able to be effective and makes recommendations
as to how it can enhance its competitive position, which is already strong in the limited number of
markets it serves. Includes one chart; bibliography lists 1 source.
Filename: KSAmWest.wps
American Airlines SABRE System
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This 6 page paper looks at the competitive advantages that American Airlines gained from their SABRE system. The paper starts by considering the implementing and advantages such as cost advantage and differentiation though first mover advantage and the different uses of the technology. The system was also one that allowed American Airlines to dominate the industry for a period, the paper outlines how and why this occurred creating an also monopoly for a while. The paper ends with consideration of why and how this dominant leadership was lost and other airlines were able to start competing more effectively. The bibliography cites 6 sources.
Filename: TEsabre.rtf
American Airlines; A Strategic Proposal
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This 12 page paper examines a case supplied by the student on American Airlines, which looks at the hardship the company is facing in 2002. The paper outlines the current position, the problems and opportunities and then outlines strategies to increase revenue and cut costs that may bring the company back into profit. For each strategy there is a brief consideration of the cost.
Filename: TEameair.rtf
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