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Papers On Issues In Higher Education
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Marketing Plans State University & Private University
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This 9 page paper presents two marketing plans, one for a state university and one for a private university. Each plan includes an executive summary, situation analysis, marketing objectives, target markets, marketing strategy, marketing mix/advertising plans, and total budget. Bibliography lists 8 sources.
Filename: PGmktclg.rtf
Marketing Strategy of the University of Phoenix Online
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This 6 page paper looks at marketing as it respects universities. However, this unique university targets older, working adults. The market segment is discussed as is the strategy of this organization to attract and keep students. Bibliography lists 9 sources.
Filename: SA339UOP.rtf
Mature v Younger College Students
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A 10 page paper that investigates the differences between younger and mature college/university students. Younger is defined as those who go on to college immediately after high school. The limited data regarding academic performance is reported. Characteristics of each group is discussed along with the unique problems and obstacles faced by the mature student. 2 tables are included. Bibliography lists 9 sources.
Filename: PGmat.msw
Media Usage And Preferences Among College Students: A Comparison Between Television And The Internet
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10 pages in length. Much the same way television eclipsed radio more than a half a century ago, the extraordinary technological advancements of computers and the Internet will ultimately overpower the once-omnipotent mode of communication known as TV. Television has been an untouchable resource of information and entertainment for the last six decades; to have this legacy of communication standard unseated so quickly and cleanly by the progressive technology of computers and the Internet is a harsh reality many have seen materializing since before the new millennium. Bibliography lists 13 sources.
Filename: TLCMediaClg.rtf
Mercury as a Chemical Toxic Threat
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Mercury is a known neurotoxin and for this reason, it has been targeted by the Environmental Protection Agency (EPA) as a primary toxic exposure threat. Mercury is transferred through multiple means including ingestion, airborne, and osmosis through the skin. Mercury toxins are released into the air naturally, as well as through car and other exhaust. Mercury is a component of computer chip manufacturing and for the IUB, it is served in the cafeterias and restaurants around campus via fish.
The National Research Council cites prenatal exposure effects ranging from mental retardation and cerebral palsy to deafness and blindness.... 9 references. jvToxThr.rtf
Filename: jvToxThr.rtf
MORALE AND FACULTY RECOGNITION IN THE COLLEGIATE SETTING
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This 10 page paper discusses the problems with faculty morale in the university setting and what might be done to address the problem. Bibliography lists 6 sources.
Filename: MBedmorale.rtf
Motivation of Adult Learners: Article Review
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This 5 page paper provides an overview of an article entitled Perceptions Regarding Adult Learners Motivation To Participate In Educational Programs by Awoke D. Dollisso and Professor Robert A. Martin. The writer reports the purpose of the study, methodology, results, conclusions and implications for adult education instructors. Although the study focused on adult farmers, the conclusions can be generalized to the broader subject of adult learners, based on previous research. Bibliography lists 1 source.
Filename: PGadedf.rtf
Murray Sperber's "Beer And Circus: How Big-Time College Sports Is Crippling Undergraduate Education"
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6 pages in length. Murray Sperber's gutsy portrayal of academia gone awry gives readers a significantly better perspective of just how influential big money has become in determining the level of education being taught at contemporary colleges. The extent to which sports and all its generated income has long been a big part of collegiate life is both grand and far-reaching; that the pursuit of athletics and the lure of party life has overtaken a solid academic focus, however, is what Sperber vocalizes as being inexcusable and wholly responsible for the downfall of society's undergraduate scholastic future. No additional sources cited.
Filename: TLCBeerCir.rtf
My Decision to Transfer to Occidental College
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A 3 page admissions essay addressing why one student has chosen to transfer to Occidental College. This student seeks numerous skills and is particularly concerned about honing his communication skills and establishing an important network of contacts. Bibliography lists sources.
Filename: PPcollgO.rtf
New Managerialism in Further Education
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This 13 page paper looks at the emergence of ‘new managerialism’ in further education. The papers looks at what is meant by this term, the driving forces behind the introduction of ‘new managerialism’ in further education and critically examines the impact of this model on the further education sector. The bibliography cites 12 sources.
Filename: TEnewmfe.rtf
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