Entering And Staying In The Global Market
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This 19 page paper discusses entering the global market. The product is Compaq's palm-size computer, the Aero 2100. The writer provides an introduction that includes the reasons it is important for companies to enter the global market and then discusses potential barriers. The types of strategic groups found in the competitive environment are explained and discussed. A competitive profile illustrates the differences between Compaq's product and that offered by two other companies. The Boston Consulting Group matrix is used to illustrate Compaq's success. Lastly, possible gaps in the market along with other barriers are discussed. Four student-generated questions are the basis of the essay. 4 graphic illustrations are included. An executive summary is included. Bibliography lists 18 sources.
Filename: PGglcp.rtf

Entry Deterrence / Limit Pricing
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This 3 page paper explains limit pricing in terms of competitive prices. The writer takes issue with Sylos-Labini and Bain who implied that companies should place a limit on the price they were willing to pay and always look for suppliers who charged the least amount. The writer discusses the advantages of having dedicated suppliers. No Bibliography.
Filename: PGlimit.wps

Establishing Eyewear Business In Barbados
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A 5 page paper that discusses establishing an eyewear manufacturing business in Barbados. An introduction to the island is provided, then the writer discusses the industry, human resources issues and goals of the company. Data included. Bibliography lists 4 sources.
Filename: PGbds.rtf

Estee Lauder and the Cosmetics Industry
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15 pages in length. The Estée Lauder Companies Inc. is one of the world's leading manufacturers and marketers of skin care, makeup, fragrance and hair care products. This paper examines the history of the company as well as the cosmetics industry in general. Future trends and analysis of the Estee Lauder Company are also included. An excellent resource paper on the cosmetics industry. Bibliography lists 20 sources.
Filename: JGAestee.wps

Ethics Case Study: Exporting Toxic Waste
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This 5 page paper discusses a case study supplied by the student. A company executive is proposing to build a new chemical plant in a Third World country knowing that the gases released cause a persistent haze and also can cause liver cancer in a very small number of people and mostly when they are elderly. The executive uses utilitarian philosophy to justify the proposal. This paper addresses specific questions related to the case. Bibliography lists 1 source.
Filename: PGtoxcs.rtf

Ethics in a Journal
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This 9 page paper looks at the way in which ethics may be presented in articles in an academic or learning journal. The paper uses environmentalism as an example and considers how the subject is presented different when compared with other media and the in-depth nature of the article. The bibliography cites 6 sources.
Filename: TEethicar.rtf

Ethics In Finance: Martha Stewart Living Omnimedia Inc.
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A 5 page paper that begins with a short commentary on the lack of ethics in finance. The majority of the paper discusses the case of Martha Stewart, the effects on share prices of both Stewart and ImClone. A SWOT for the Martha Stewart company is included, which includes the loyalty of the company's customers. One recommendation is made for Stewart. Data included. 1 Table. Bibliography lists 8 sources.
Filename: PGstwt.rtf

Ethics In Marketing
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An 8 page paper. Is the phrase "ethical marketing" an oxymoron? Ethics in marketing have evolved over decades but it was not until the 1980s that an emphasis on ethics began to appear in the literature. The literature notes that from the 1940s until the 1980s, the rule of thumb in marketing was caveat emptor. It still is in many ways but there are more marketers trying to follow ethical practices in today's society. This paper provides examples of unethical practices, a brief overview of the evolution of ethics in marketing and discusses the American Marketing Association's Code of Ethics. Ethics are discussed in terms of marketing research, advertisements, pricing and availability, among other things. Bibliography lists 5 sources.
Filename: PGethmk2.rtf

Euromethod
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This 8 page paper looks at Euromethod, describing what it is, how ad where it can be used, the aims of Euromethod and the benefits it may bring. The paper includes 2 diagrams to aid student understanding. The bibliography cites 10 sources.
Filename: TEeurome.wps

EVALUATING A JOB OFFER AND NEGOTIATING A SALARY
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This paper examines what steps need to be taken in order to evaluate a job offer and to negotiate for a better salary. This essay stresses preparation and negotiation skills. Bibliography lists 6 sources.
Filename: MTjobsal.rtf

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