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Papers On Business - Management
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Coca-Cola Marketing Strategies
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A 10 page paper. The Coca-Cola Company has been the world's largest producer of carbonated soft drinks for many years. It holds that position through diversification, development of new products, creating new markets, and market penetration. This essay reports and discusses the company's marketing mix, how they target niche markets, and how they position the company. Bibliography lists 12 sources.
Filename: PGcokemk.rtf
Coca-Cola Strategic Situation
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A 6 page paper providing analysis of Coca-Cola according to Porter's five forces, competitive analysis and SWOT analysis. The company's focus has been selling product, but it may have finally learned the necessity of selling the customer. In the end, it will make little difference what Coca-Cola wants to be or wants to provide to its market. Coca-Cola has not yet evolved past the mid-1990s; bringing it into the present will be among new CEO E. Neville Isdell's greatest challenges. Bibliography lists 8 sources.
Filename: KScokeSWOT.rtf
Coca-Cola vs. PepsiCo In The International Market
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A 5 page analysis of whether or not these two soft drink companies will emerge in the international market creating a duopoly as they have done in the United States. Topics discussed include marketing strategies, percentage of market shares in the U.S. and in the global market and a conclusion as to whether the two combined will hold the lion's share of the soft drink industry market internationally. Bibliography included.
Filename: Cokep.rtf
Coca-Cola: International Marketing Strategy Shift
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A 20 page paper discussing the shift in Coke’s marketing perspective from a global view to one that is much more local in its approach. The company suffered massive setbacks in Europe when contamination in cans sold in Belgium and northern France sickened consumers. This is one reason for the shift away from the global focus, but there are others as well. The purpose here is to examine the shift from global to local focus, particularly as it applies to Coca-Cola France. Bibliography lists 18 sources.
Filename: KScokeIntFr.rtf
Coca-Cola: Threats and Opportunities
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5 pages. With so much at stake these days and with the growing competition between products, it has become a science to determine how to get the consumer's attention, and ultimately, the consumer's dollar. Coca-Cola is currently experiencing both threats and opportunities in the choices being made towards getting the most impact out of its advertising. Bibliography lists 3 sources.
Filename: JGAcokec.doc
Coca-Cola’s Weighted Average Cost of Capital
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A 5 page paper providing an equation for calculating Coke’s WACC, including discussion of the factors used for determining WACC. The paper also provides three methods of determining a central feature of the WACC equation, one calculated either through CAPM, DCF or bond-yield-plus-premium approaches. Bibliography lists 3 sources.
Filename: KSfinCokeCap.rtf
CoCo Jewelry Online
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A 7 page paper discussing site design and ease of use by customers in an e-commerce environment. The paper uses the site of http://www.cocostore.biz/ for evaluation of the site and recommendations for improvement. Bibliography lists 2 sources.
Filename: KSitCoCo.rtf
Code Of Conduct, Ethics Code And Progressive Discipline
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This 4 page paper responds to five questions: Can a code of conduct be an ethics code if it only restates legal requirements? Provide an example of an ethics code that goes beyond the law. What are some of the best practices for promoting an ethics code? Identify five employee behaviors that are less justifiable grounds for termination. Provide an example of a progressive discipline process. Bibliography lists 6 sources.
Filename: PGeth2j.rtf
CODESHARING BETWEEN US AIR AND UNITED AIRLINES
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This 10 page paper discusses the practice of code sharing among airlines and discusses the possibility of US Air and United Airlines utilizing the services. Bibliography lists 5 sources.
Filename: MBcodsharng.rtf
Coffee & Its Industry
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A 5 page essay on the world-famous aromatic brew from the coffee bean which includes an analysis of the fluctuating coffee prices of 1997 and the history behind the beverage. Bibliography lists 5 sources.
Filename: Coffee.rtf
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