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Papers On Business - Management
Page 151 of 804
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Coke And Pepsi In The 1990s
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A 5 page look at the marketing relationship between Pepsi and Coca-Cola. The late Roberto Goizueta is quoted of having said of Coca-Cola that the company 'used to be an American company with a large international business. Now we are a large international company with a sizable American business.' Both Coke and Pepsi credit the other with keeping them sharp in marketing and profitability, keeping their bottlers as necessary team members and preserving the loyalty of their customers.
Filename: Pepicoke.wps
Coke Vs. Pepsi
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A 9 page analytical discussion of the historic marketing strategies between Coke and Pepsi. Using applicable business principles, the writer attempts to decide who actually has won the 'war.' Reasons why Coke leads the industry but has also failed to successfully de-market Pepsi are explored. Bibliography lists 7 sources.
Filename: Cokepeps.wps
Cola Wars; A Case Study
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This 10 page paper examines a case study provided by the student that considers Coca-Cola and PepsiCo, and their position the carbonated soft drinks market. The writer outlines the current situation in the soft drinks market, the way that these companies may increase revenue in the current market using the companies competitive advantages. The bibliography cites sources.
Filename: TEpepcok.rtf
Coles Myer: Australia's Leading Retailer
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11 pages. This business report on Coles Myer, the leading retailer in Australia, includes a company profile along with a SWOT analysis. Another major focus is on the company strategy in entering the international market with reference to internationalization theories and recommendations. Bibliography lists 10 sources.
Filename: JGAausco.wps
Colgate / A Company Whose Products Are Beginning to Fall Behind
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A 5 page paper on the Colgate-Palmolive company --analyzing some of the problems it has had in effectively marketing new toothpaste brands. The writer is concerned that although the company still exists as a major industry leader, Colgate has managed to consistently fall behind its competitors with regard to new toothpaste-types, product diversity, etc; It is argued that Colgate-Palmolive is spending too much of its time and money on other, less-productive ventures. Bibliography lists 8 sources.
Filename: Colgate.wps
COLGATE PALMOLIVE COMPANY: PRECISION TOOTHBRUSH AND CISCO SYSTEMS:WEB ENABLEMENT
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This 6 page paper gives an executive summary of the Colgate-Palmolive company and does a brief SWOT analysis of the Cisco Systems: Web Enablement capability and company. Facts, Figures, quotes and examples as well as predictions for future needs and visions of the companies. Bibliography lists 2 sources.
Filename: MBbiz.rtf
Colgate-Palmolive's Expatriate Managers
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A 5 page paper discussing
Harvard case 394-184. Colgate-Palmolive (CP) has been an international - and
multinational - company for decades before being so became the fashion in business. It
has required international service for advancement to senior management for years, but it
increasingly has difficulty recruiting managers willing to relocate internationally. The
paper discusses the issues of dual career families and whether CP should retain its
international service requirement. There is more that CP can do for the families, and the
paper recommends that it retain the international service requirement in light of today's
trend toward globalization. Bibliography lists 1 source.
Filename: KScolgateEx.wps
Collaboration and Joint Ventures; How they fit with Strategy
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This 19 page paper looks at an example of a collaboration that turns into a joint venture and show how this fits it positively with the strategy of the company. The example chosen is the Brewery Group Denmark; BGD and their use of collaboration and joint ventures in distribution. The bibliography cites 8 sources.
Filename: TEcolbgd.rtf
Collaboration vs. Competition in Business
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This 12 page paper looks at the case for both collaboration and competition in the business world. Game theory as well as Porter's five forces model are included in a section which provides theoretical support for the discussion. Several examples of actual business situations are used. Bibliography lists 9 sources.
Filename: SA002Col.rtf
Collaboration Within the Automotive Inbound Material Transport and Logistics Industry
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This 20 page paper examines the way that problems currently facing the many industries, including the automotive industry, regarding the inbound logistics. Increasing costs and inefficiencies are reducing profits for the carriers and sellers and increasing costs for the buyers, while many lorries travel empty on the roads. This paper considers how these inefficiencies are being tackled. The paper concentrates on the automotive industry and how the efficiencies can be enhanced in Europe. The paper includes initiatives such as the European Logistics Users Providers and Enablers Group (ELUPEG). The bibliography cites 25 sources.
Filename: TElogistics.rtf
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