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Papers On Business - Management
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ANALYSIS OF INTERNATIONAL MARKET ENVIRONMENT
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Taking information from the text "Management-a Pacific Rim Focus" (3rd edition), this paper explores the idea of systematic environmental analysis in order for a business to be successful in a foreign market. This is one-source essay.
Filename: MTmarana.rtf
Analysis of Kia Motors in Spain
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7 pages in length. This
analysis of Kia Motors located in Spain is based on the nine
criteria found on the website www.efqm.org, the website of The
European Foundation for Quality Management. The European
Foundation for Quality Management was founded in 1988 by the
Presidents of fourteen major European companies, and it is
endorsed by the European Commission. Presently the membership
is in excess of six hundred organizations. These organizations
range from major multinationals and important national companies
to research institutes in prominent European universities.
Bibliography lists 2 sources.
Filename: JGAukcom.wps
Analysis of L’Oreal Elvive in Italy
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This 7 page paper studies the position of L’Oreal’s brand Elvive in Italy by looking at both the brand and the macro conditions. This is achieved by undertaking a SWOT analysis, a PESTEL analysis and a Porter’s Five Forces Analysis. The bibliography cites 10 sources.
Filename: TEelvive.rtf
Analysis of Maersk Sealand’s Marketing and Political Position
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A 40 page paper assessing marketing activities at the world’s largest container shipper, Danish Maersk Sealand, which faces both challenges and opportunities for the future. This paper discusses strategy and marketing, and also assesses the company’s position within its industry. The ultimate purpose is to discuss current marketing communications and to make recommendations for the future; the recommended course of action is that of specifically addressing client companies’ surface shipping needs. Bibliography lists 50 sources.
Filename: KSmktgMaerskSea.rtf
Analysis of Marks and Spencer
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16 pages. This analysis of Marks and Spencer includes the internal and external factors necessary to keep an organization such as this a successful one. Some of the internal and external models used in this analysis include the SWOT analysis, PEST analysis, Porter's five forces model, Porter's national diamond model as well as strategic group analyses. This well-researched paper gives excellent explanations of all of these models that can be applied to any organization. Bibliography lists 6 sources.
Filename: JAmrknsp.rtf
Analysis of Massey Ferguson
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6 pages in length. This paper
covers several topics considering the financial problems of
Massey Ferguson in the mid 1970's. The analysis determines such
things as what caused the problems, how they could have been
avoided, what future alternatives are available, and how best to
successfully refinance a troubled company in the event of such
happenings. Bibliography lists 3 sources.
Filename: JGAmferg.wps
Analysis of MEM/Renaissance Company
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18 pages in length. The MEM
Company manufactures perfumes. The MEM company sells and
distributes perfumes. They sell other items also. These items
have trademarks. These trademarks are advertised nationally. In
September 1996, the revenues decreased. The revenues decreased
eighteen percent. The net loss for MEM company was seventy-four
percent. MEM company sold less perfume for men. These perfumes
are named British Sterling and Tinkerbell. This loss caused
higher cost for management information systems. This loss also
caused higher cost for merger expenses. In 1995 MEM Company
had three hundred fifty employees. In December 1996, MEM company
was purchased by Renaissance Cosmetics. Renaissance Cosmetics
paid seven dollars and fifty cents per share for the MEM Company.
Bibliography lists 6 sources.
Filename: JGAmemco.wps
Analysis of Nintendo
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8 pages. An analysis of the Nintendo Company complete with SWOT analysis: strengths, weaknesses, opportunities and threats, as well as its current competition with Microsoft. Bibliography lists 6 sources.
Filename: JGA9tend.rtf
Analysis Of Nokia Corporation
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A 16 page paper. The writer begins with a very brief introduction to Nokia Corporation. The first section of the paper reports and discusses the historical growth of the company and relates the stages of growth to two specific sets of years – 1992 to 1997 and 1998 to 2001. There were significant changes in Nokia's performance between 1997 and 1998. The second section discusses the challenges Nokia has and is facing and how they have responded to those challenges. The last section discusses the business strategies of each Motorola and Nokia over the last several years. Market share data are included. Bibliography lists 15 sources.
Filename: PGnok.rtf
Analysis of Pfizer
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6 pages. This analysis of the Pfizer Corporation includes an executive summary, along with an overall perspective of how the company is doing, a well-researched financial analysis, as well as conclusions and recommendations. Bibliography lists 4 sources.
Filename: JGAcompa.rtf
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