Marketing Account Aggregation Services
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A 5 page paper discussing aggregation as an appropriate addition to existing online banking service and a marketing plan for introducing the service. The paper recommends first marketing to existing online banking customers, those most comfortable with Internet use and with the reliability of online security. Bibliography lists 5 sources.
Filename: KSbankInt.wps

Marketing Computers on the Internet in Europe;An Industry Report
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This 10 page paper examines the market for computers to be sold over the internet in Europe. The paper begins with consideration of market structure and demand for goods, the penetration of both computers and the use of the internet are examined in detail. Once the marketplace and competition is understood, consideration of how best market in this situation is outlined suing the 4 P’s and looking at the example of Dell. The bibliography cites 11 sources.
Filename: TEcomput.rtf

Marketing for the Internet Business
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This 5 page paper focuses on Monster.com as an example of an e-business and looks at a variety of marketing schemes. ACNielsen, SRI and Cyber Dialogue are noted as companies that help businesses gain access to marketing information and techniques. Bibliography lists 6 sources.
Filename: SA242net.rtf

Marketing Music on the Internet
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A 10 page paper discussing how the Internet and digital music have evolved together. Though the future of Napster largely has been left to copyright holders, the likely demise of Napster does not signify the end of all digital music exchange on the Internet. Rather, that in the future will be used to drive CD sales. Increased acceptance of downloaded music can allow new artists and independent music companies to gain much greater exposure than otherwise would be possible. Bibliography lists 13 sources.
Filename: KSmktgIntMusic.wps

Marketing on the Internet; A Case Study
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This 18 page paper considers the advantages and disadvantages of marketing in the internet and how a company should undertake deciding whether to develop an internet presence. Included in the paper are issues such as the presence and size of the target market, the suitability of the product and the use of the web to support or create sales and the strategic use of marketing on the internet to reduce traditional risks. The case concerns Benetton and whether they should pursue an internet strategy, however, the theories and arguments are relevant for other industries and companies. The bibliography cites 19 sources.
Filename: TEmarweb.rtf

Marketing Plan – Journal Of Cleaner Production:
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A 15 page paper that presents a marketing plan for the entitle journal. The Journal of Cleaner Production is published by Elsevier Science, Ltd., who describes this journal as an interdisciplinary, international forum for the exchange of information on the technologies, concepts and policies designed to help ensure progress towards sustainable societies. The journal is unique in a number of ways, not the least of which is that it is a scholarly scientific journal that is distributed exclusively over the Internet. The following marketing plan includes all the appropriate components, such as the vision for the journal, business description, description of the product, description of the industry, target audience, market conditions and size, competition and the marketing mix. Bibliography lists 8 sources.
Filename: PGmktjcp.rtf

Marketing Through Web Sites
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This 8 page paper is a comparison of three internet sites; www.amazon.co.uk, www.skysports.com, and www.bbc.co.uk. Each site is considered from a marketing perspective in terms of its’ goals, the information it gives and the advantages it may create for the organisation that runs the site. The bibliography cites 6 sources.
Filename: TEwebste.rtf

Media censorship in Arab countries.
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A seven page paper which considers the nature of press censorship in Arab countries, and the extent to which increasing access to news on the Internet has affected media censorship. Bibliography lists 10 sources.
Filename: JLarabmedia.rtf

Media Imperialism and Life in the Cyber Cafe
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This 6 page report discusses the concept of media imperialism is the idea that Western media exerts considerable influence over the cultures of countless nations around the world and how the “imperialism” of the media is reminiscent of the behavior of the European colonizers. The report then moves on to discuss the ways in which online life has become a common reality for millions of Americans. Bibliography lists 4 sources.
Filename: BWmedimp.rtf

Medical Data Considerations
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A 5 page paper discussing how, in our electronic age, medical information has been woefully fragmented and ineffective for any application other than historical ones for many health care providers, and in a scenario all too common, it has been far from allowing instantaneous access. An integrated information system can be a boon in improved patient outcomes, and it can be invaluable in situations involving telemedicine or another form of remote health care provision. Despite the advantages possible, such a system still must preserve patients' privacy. The SISTeM© approach can assist in designing and implementing a useable medical data warehouse for enhanced patient care. Bibliography lists 9 sources.
Filename: KS-SISTeM.wps

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